SBC News Voice of the Sports Betting Industry
SIS (Sports Information Services) and Jolibet have entered into a commercial agreement, centred around provision of global racing content from major jurisdictions.
The African betting operator will leverage SIS’ horse and greyhound racing product, with streams from meetings in the UK, Ireland, Canada, Dubai, Germany, Hungary, Latin America, Mauritius, Mexico, Saudi Arabia, Spain and the US.
Additionally, Jolibet will also provide coverage of British, Irish and Mexican greyhound racing, as SIS identifies a ‘growing demand’ from African operators for 24/7 live betting services.
Jill Sone, Managing Director at Jolibet, said: “As we look to enhance our online offering and provide customers with a wide range of premium content to choose from, partnering with established suppliers such as SIS is crucial.
“With the company’s high quality 24/7 live betting services, we are in a commanding position to offer truly engaging content that our customers will greatly appreciate. This is an exciting period of growth for Jolibet and we value the support that the SIS team is providing us with.”
Jolibet is a betting operator active across ‘multiple African and other international countries’. SIS states that the firm will benefit from ‘frequent betting opportunities’ to drive engagement and incremental revenues.
The services operator continues to maintain its focus on the African markets, having signed an agreement with 4Racing, a South African rights holder of horse racing fixtures, including from the Durbanville, Fairview, Kenilworth, Turffontein and Vaal racecourses.
Joe Andrews, Head of Sales for Africa at SIS, added: “Partnering with Jolibet is another important step forward in our efforts to expand across Africa with our premium range of live betting content and services.
“It once again illustrates the ability of SIS to deliver cutting-edge and revenue-driving content to operators within this fast-growing continent.
“We are excited to be working alongside Jolibet to provide them with high quality live racing content, which we’re confident will be highly engaging for their customers.”
