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Ted Orme-Claye
Born in Nottingham and somewhat educated in Yorkshire, Ted joined SBC Media in late 2020 after graduating with a Masters Degree in journalism from the University of Leeds. Ted has worked as a journalist on SBC News, Insider Sport, Payment Expert and Lottery Daily and has been a regular on the iGaming Daily podcast since its launch. He became an editor in 2023 on the Payment Expert & Insider Sport team before taking the lead on SBC News in 2025.
Latest
Veikkaus offices, as execs talk to SBC News about the market launch
BREAKING
Comment
Time to read: min
Olli Sarekoski, Veikkaus CEO: fair competition is only way forward for Finland
September 9, 2026
An esports gamer wearing a headset
BREAKING
Esports
Time to read: min
DATA.BET: why live betting dominates esports
September 1, 2026
A man carrying a boulder, symbolising evoke and Bally's Intralot's debt
BREAKING
Sportsbook
Time to read: min
Bally’s Intralot debt remains formidable as evoke takeover nears
September 1, 2026
Aerial shot of Brasilia, capital of Brazil, symbolic of the political discourse around Brazilian betting in 2026
BREAKING
Latest News
Time to read: min
Brazilian betting yields £1.2bn in 2026 taxes so far in midst of political storm
August 28, 2026
The GGBET sponsored Ukraine 3x3 Basketball Championships
BREAKING
Marketing
Time to read: min
GGBET gets brand boost from Ukrainian basketball finals
August 28, 2026
Caroline de Toni (centre, sat to the right of the Brazilian flag)
BREAKING
Sportsbook
Time to read: min
Brazil legislator plots last 180 days of legal sports betting
August 28, 2026
An NFL game, which Allwyn majoirty-owned PrizePicks sees the most trading around
27:28
BREAKING
Sportsbook
Time to read: min
PrizePicks takeover gave Allwyn €200m boost in Q2 2026
August 27, 2026
A gentoo penguin on a beach
BREAKING
Affiliate News
Time to read: min
Gentoo Media left frustrated as Q2 World Cup trading boost slips grasp
August 26, 2026
A Tabcorp-ran TAB betting shop
BREAKING
Sportsbook
Time to read: min
Tabcorp CEO praises Australia’s “sensible set of reforms” as $2.6bn revenue declared
August 26, 2026
SS Lazio fans
BREAKING
Marketing
Time to read: min
Lazio pens Kaiyun Sports deal after Polymarket partnership collapses
August 25, 2026
Erling Haaland playing for Premier League Manchester City, and a regular player choice on Sky Bet and other bookies' bet builder products
BREAKING
Interviews
Time to read: min
“We’re proud of our record” - Sky Bet lauds latest evolution of flagship bet builder
August 25, 2026
A globe and map showing Africa
BREAKING
Marketing
Time to read: min
888AFRICA boosts marketing capabilities as regional competition grows
August 24, 2026
A shot of one of the 'reasons' from bet365's Premier League marketing campaign
BREAKING
Marketing
Time to read: min
“Starting from a clear truth” - bet365 talks 2026/27 Premier League marketing campaign
August 24, 2026
Arsenal fans celebrate their 2025/26 Premier League victory
BREAKING
Football
Time to read: min
The Premier League teams, players and managers traders should watch out for this season
August 21, 2026
Anthony Albanese, Prime Minister of Australia, whose governing is pushing a package of Australian betting reforms
BREAKING
Marketing
Time to read: min
Australia gets gambling reform bill over the line but leaves neither side fully satisfied
August 21, 2026
A microscope over a Bitcion, symbolic of GR8_TECH's crypto test
BREAKING
Technology
Time to read: min
GR8_TECH puts crypto payments speed to the test
August 20, 2026
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