SBC News SIS delivers racing content across Africa in Bitville partnership

SIS delivers racing content across Africa in Bitville partnership

SIS (Sports Information Services) has partnered with Bitville Gaming to deliver its products to sportsbooks in regulated markets across Africa.

The deal covers racing content featuring over 65,000 annual horse and greyhound racing events annually and SIS’ round-the-clock Competitive Gaming products (eBasketball and eSoccer . 

Bitville Gaming will also gain SIS’ numbers draws, including the original 49’s live draw. Fixed odds betting on live numbers draws is set to significantly enhance the reach of SIS across Africa.

Joe Andrews, Head of Sales – Africa at SIS, commented: “We have made great strides recently in the African market and this is a deal that will help us to supercharge our progress across regulated markets. 

“Bitville Gaming has great reach and in taking all of our products, we believe we can serve its operator partners with compelling, 24/7 entertainment.”

SIS has worked alongside Bitville Gaming to develop region-specific iframes for its betting content.

A B2B products developer, Bitville Gaming offers a comprehensive retail and online betting solution for operators and platform providers, including a large selection of state lotteries.

“We are always looking for new products to offer to our operator partners and the portfolio provided by SIS is full of richly engaging products,” Andrew von Hoesslin, CEO at Bitville Gaming, added.

“From racing to Competitive Gaming and live numbers draws, this agreement enables us to give operators and their players a range of entertainment options that are proven to appeal to African audiences.”

In recent weeks, SIS also announced a new deal with Betbazar to further boost its portfolio.

This saw SIS integrate its horse and greyhound racing products along with its numbers offering into the Betbazar platform. 

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