SBC News Voice of the Sports Betting Industry
In a similar fashion to much of the online gambling ecosystem, the platform space is one that has quickly become inundated with wave after wave of entrants, as many look to capitalise on what is viewed as a major opportunity for significant success.
Boasting 14 years of igaming experience, Game Interaction Group is aiming to adhere to a strict set of values to ensure that customers are provided with “a high profile product” that crucially “stands out from the ordinary”.
Below, CEO Francesco Arena elaborates on the company’s motives, key values driving success and utilising a wave of emerging tech to stay ahead of the game, as well as issuing advice to new entrants that are hoping to make an impact.
SBC Media: Thanks for taking the time to speak with us today. Could you tell me a bit about Game Interaction Group and what drives the company?
Francesco Arena: Game Interaction Group is a leading provider of igaming solutions, driven by a core ambition to empower operators to achieve sustainable success in the ever-evolving gaming landscape.
We believe in forging strong partnerships with our clients, viewing their success as our own. Our comprehensive suite of solutions is designed to meet the specific needs of each operator, enabling them to seamlessly manage multiple brands and territories through a single, unified platform.
Our flagship sportsbook boasts over 30,000 live matches per month, providing players with an unparalleled selection of betting options across a wide range of sports. We also offer an extensive casino portfolio, with over 8,000 games from more than 100 casino providers, catering to every player’s preference.
Our solutions cater to both online and retail operators, providing them with a powerful agent system that streamlines player management, commission tracking, and reporting. To further enhance the player experience, we have developed a gamification engine that incorporates engaging challenges, achievements, and rewards, keeping players motivated and engaged. Additionally, our loyalty system recognises and rewards player loyalty, fostering long-term relationships and driving repeat business.
For operators seeking lottery solutions, we offer a robust lottery engine that supports a variety of lottery formats, including traditional draw-based lotteries, instant play scratch cards, and virtual scratch cards.
We also provide a sport jackpot engine capable of managing progressive jackpots across our sportsbook product, amplifying the excitement and potential rewards for players.
Our unified platform enables operators to seamlessly manage multiple brands and territories, catering to diverse player demographics and regulatory requirements. This centralised approach streamlines operations, reduces complexity, and enhances overall efficiency.
Game Interaction Group is committed to providing our clients with the tools, expertise, and support they need to achieve sustainable success in the ever-changing igaming landscape. By partnering with us, operators can unlock their true potential and establish themselves as leaders in this dynamic industry.
SBCM: Reliability, dynamism, and innovation are highlighted as three key values leading the group. What are the challenges in maintaining these at all times?
FA: Reliability is at the heart of our operations. Our commitment to providing a stable, secure, and always up-to-date platform requires a constant focus on infrastructure, security protocols, and software updates.
Dynamism is essential in the fast-paced world of igaming. We constantly innovate and adapt our solutions to meet the latest trends and player demands. This involves a deep understanding of emerging technologies, player preferences, and market dynamics.
Innovation drives our success. We push the boundaries of what is possible, developing new features and functionalities that enhance the player experience and drive operator growth. This requires a culture of creativity, experimentation, and collaboration.
Maintaining these key values amidst constant industry evolution and cyber threats is challenging. However, we are committed to upholding our values and providing our clients with the best possible solutions.
SBCM: The gaming platform space is becoming increasingly competitive, why do you believe that this is so? And what are the key facets of staying ahead of the game?
FA: The gaming platform space is becoming increasingly competitive due to several factors, including the rise of online gaming, mobile gaming, and the expansion of regulated markets. This has led to an influx of new entrants and intensified competition for player acquisition and retention.
To stay ahead of the game, operators must provide a superior player experience, offering innovative and engaging games and seamless customer support. They must leverage data and analytics to gain insights into player behaviour and preferences, tailoring offerings accordingly.
Game Interaction Group’s mission is to help operators succeed in this competitive landscape. Our platform offers a comprehensive sportsbook, a diverse casino portfolio, and a powerful agent and retail system. We possess a deep understanding of player behaviour and market trends, developing innovative solutions that meet evolving client needs.
SBCM:: Emerging tech has become a rapid catalyst for transformation, with AI, VR and blockchain among the common talking points. How does, or will, Game Interaction Group utilise these, or others, to enable operators to stay in front amid such a fiercely competitive landscape?
FA: Game Interaction Group actively explores and integrates emerging technologies into our platform to enhance the player experience and provide operators with a competitive edge.
AI is being used to develop personalised player experiences, including tailored game recommendations, adaptive bonus programs, and real-time risk management tools.
VR is being explored to create immersive gaming environments, while blockchain is being investigated for its potential to improve security, transparency, and player loyalty programs.
We are committed to staying at the forefront of technological innovation and will continue to invest in emerging technologies that benefit our clients.
SBCM: What advice would you give to a newer operator looking to make significant headway across a region/s?
FA: Choose the right partner: Select a technology provider with a proven track record, deep market understanding, and commitment to innovation.
Focus on player experience: Deliver a high-quality, engaging gaming experience that caters to your target market’s specific preferences.
Build a strong brand: Develop a unique and recognisable brand identity that resonates with your target audience.
Market effectively: Utilise various marketing channels to reach your target audience and promote your offerings.
Comply with regulations: Ensure full compliance with all applicable gaming regulations in your target markets.
Adapt to local preferences: Tailor your offerings to the specific cultural and linguistic preferences of each market.
Provide excellent customer support: Offer responsive and helpful customer support to build trust and loyalty among your players.
