In a similar fashion to much of the online gambling ecosystem, the platform space is one that has quickly become inundated with wave after wave of entrants, as many look to capitalise on what is viewed as a major opportunity for significant success. Boasting 14 years of igaming experience, Game Interaction Group is aiming to adhere to a strict set …
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This year has been filled with a number of big announcements for TVBET. Whether it’s the expansion of the company’s existing product portfolio, the development of new products and even the launch of a new brand identity, Deputy Head of Sales Danuta Janicka-Mierzwa is confident that this year has been one of the best for TVBET. Reflecting on this year’s …
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Off the back of launching the ‘iGaming KPIs: Casino and Sports Betting Glossary’, SOFTSWISS Chief Operating Officer Vitali Matsukevich sat down with SBC News to discuss some of the factors that igaming operators must consider when assessing performance. Matsukevich pinpointed some of the traps that many betting and gaming companies fall into when looking at different metrics, before explaining why …
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BetGames is broadening the reach of its titles after agreeing to a strategic partnership with SOFTSWISS Game Aggregator. The deal will allow the aggregator to gain access to the provider’s live dealer betting content, while also broadening the global reach and scope of the game aggregation platform. Titles from BetGames that SOFTSWISS customers will now be able to access include …
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The Greek market has long been one to watch, with many sports betting and casino companies expanding their footprint into this region as of late. Soft2Bet has been no exception. Entering the market in May, Soft2Bet is already making its mark on the Greek sports betting and casino market – with plans already in place to take its partners’ gaming …
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Affordability checks have long been a part of the discussion surrounding the Gambling Act review and, as of this month, the government has clarified that the UK will soon be introducing ‘finance risk checks’ for online gambling. Writing for SBC News, Sonny Cott, Commercial Director at beBettor, looks at the proposed financial risk checks in the recently published UK Gambling …
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Poker has always been a firm favourite for casino bettors, and the likelihood is that while gaming trends come and go this will still be the case in years to come. But for those looking to start out in the gaming industry, it can often be quite challenging to set up an online poker business. You have to consider branding, …
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With a population of more than 38 million people, the Canadian market holds a wealth of potential for casino companies looking to expand their international footprint. But as more operators flood into the market, it becomes increasingly difficult for players to choose who to gamble with. This is where Bojoko comes in. Christoffer Ødegården, Head of Casino at Bojoko, spoke …
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Acquiring players has become a big focus for many betting and gaming companies over the last few years. But what good is attracting a player to come and gamble on your site without ensuring that you have a strong retention strategy in place? From a financial perspective, retaining existing players is much more cost-effective than acquiring new ones. So it …
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The igaming industry has grown exponentially over the past few years. And with more and more companies looking to get in on the action, it’s now more important than ever to differentiate yourself from the competition. So how can a gambling company do this? Products, markets and marketing all have an important role to play. But what can also have …
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