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Is your iGaming offer really different from your competitors?

What strategies should bookmakers and iGaming operators adopt to create a unique brand? BtoBet Chairman Alessandro Fried has released a white paper report on leaving a lasting impression. For insight on strategies to adopt to help your brand stand out, download the full document here.

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Betting on Football brings record speaker lineup to London

Betting on Football

More than 200 industry experts will be sharing their knowledge and opinions on a wide range of subjects in and around football and betting at next month’s Betting on Football. Held at Stamford Bridge in just four weeks’ time (20-23 March), the fifth edition of the event has also attracted representatives from more than 150 gambling brands and over 100 …

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David Clifton: Licensing Expert – William Hill this week…Who will it be next week?

The Gambling Commission has found “systemic” failings within the AML and social responsibility processes of WHG (International) Limited (that trades as William Hill Online). Those failings resulted in it repeatedly, over a 21 month period between 2014 and 2016, breaching (a) its licence condition requiring compliance with the Money Laundering Regulations 2007 and (b) LCCP social responsibility code provision 3.4.1 (customer interaction) in its dealings …

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Roberto Carlos – planetwin365: Why Russia 2018 can be Brazil’s stage

When it comes to brand ambassadors, very few resonate with football bettors as much as planetwin365’s Roberto Carlos. The former World Cup winner and Real Madrid legend, strikes a chord with football fans who watched him use his venomous left foot to torment opposing players throughout his 11 year spell at the Santiago Bernabéu. The full back also enjoyed a …

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John Pettit – PBS – Configuration on a minute-by-minute, terminal by terminal level

PBS

Playtech BGT Sports (PBS) was showcasing its latest product range at the recent ICE London exhibition. We dropped by the busy stand to speak to John Pettit, PBS Managing Director in UK, Ireland, Asia and Australia, about improvements made to the company’s SSBT offering, new displays for its ‘OTC’ coupons and further planned developments ahead of this summer’s World Cup. …

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Mikel López de Torre: Jdigital – Spain’s Open Opportunity…

Having been promoted to President of Spanish online gambling trade body Jdigital this January, Mikel López de Torre seeks to develop a progressive, business first and socially responsible framework for Spain’s new and existing stakeholders. Leading Jdigital, López de Torre details Spain’s new upcoming licensing window, which will see new operators enter the market. However, López de Torre warns potential …

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Winning Post – GVC hit with heavy fine for misleading adverts

Regulus Partners, the strategic consultancy focused on international gambling and related industries, gives an insight into some of the key developments in the gambling industry as part of its ‘Winning Post’ column. UK: advertising regulation – tough love Amongst the organisations likely to lose out if ever a ban on gambling adverts is instituted is the fines department at HM …

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OPTIMA – the choice for those who want to lead and be different

OPTIMA & BTC Partnership

Sports betting and gaming solutions provider OPTIMA enjoyed a frantic end to 2017, completing two key deals in addition to scooping the SBC Award for Standalone Platform Provider of the Year. Beginning the new year where they left off the old, Jacob Lopez, OPTIMA Chief Executive Officer, spoke to SBC at last week’s ICE Totally Gaming held at the ExCeL …

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Betting on Football in Ruud health with Dutch football legend

Ruud Gullit

Former Ballon d’Or winner Ruud Gullit will be delivering a keynote speech at the Esports Insider Super Forum (22 March), held as a standalone event at this year’s Betting on Football (20-23 March). Gullit, who lifted the European Cup twice with AC Milan and once with his national team, will also be attending the SBC Sponsorship Forum at #bofcon2018 and …

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Simon Barker – The PFA – Sport relies on integrity

Assistant Chief Executive of the Professional Footballers’ Association (PFA), Simon Barker spoke to SBC about a wide variety of subjects from the importance of the Sporting Chance clinic, to the role the PFA plays in player education. Barker joined the PFA after an extensive career as a professional player, appearing over 213 times and scoring on 41 occasions for Blackburn …

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