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Tune-in! Former football stars lead World Cup videos for UK betting brands

Seeking to maximise brand coverage during the crucial World Cup trading period, bookmakers and betting stakeholders have turned to former football stars to turn-up the football dialogue… Bonus Code Bets has ramped up its partnership with John Barnes to provide engaging videos around England’s progress at this summer’s World Cup in Russia. One of Better Collective’s portfolio of affiliate sites, …

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Six events make up ‘must attend’ Betting on Sports Week in September

Betting on Sports

SBC Events will invite more than 2,500 delegates to “feel the pulse of the sports betting industry” through six events at this year’s Betting on Sports Week in London. Taking place from 18-21 September at Olympia London, #boscon2018 will feature five conferences – Betting on Sports, ESI London, Casino Beats Summit, AffiliateFEST and Sponsorship Forum, as well as a lavish …

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Simon Trim: Sporting Group – Beyond the Noise… Developing Russia 2018 as a long term proposition

Simon Trim Chief Executive of Sporting Group believes that betting’s legacy values on player acquisition, activation and retention need to be redeveloped if Russia 2018 is to become a genuine long-term growth and value generating prospect for industry incumbents. This summer the general public will be inundated by sector marketing, offers and promotions. However, Trim believes that pricing strategy, player …

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IGRG sets November date for Responsible Gambling Week 2018

The Industry Group for Responsible Gambling (IGRG) has announced that Responsible Gambling Week 2018 will take place from 1st-7th November and that, for the first time, organisations and businesses from Ireland and Northern Ireland will join those from Great Britain in supporting the event. The IGRG brings together every sector of the gambling industry through its member trade associations, covering …

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Scott Longley: The end of the chewed pencil… trading & automation

As the betting industry transitions further towards automated trading functions, how will this dynamic impact the make-up of sector enterprises and their decision making…   ____________________ “We come not to bury trading, but to enhance it,” says Einar Knobel, chief executive and founder at odds-feed provider TXODDS. He is talking how the automation of sports-betting trading rooms has advanced to …

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David Clifton: Licensing Expert – Collaboration – The Name of the Game

Virtually all national newspaper reports on last month’s UK Government review of gaming machines and social responsibility measures focused on the headline-grabbing decision to reduce the maximum stake on B2 gaming machines (FOBTs) from £100 to £2. Industry media was not slow to pick up an accompanying announcement on the DCMS website that said: “In order to cover any negative impact on the public …

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Winning Post – UK: In Parliament – Hurt So Good

As the late Madam Cyn might have attested, some MPs seem to gain odd pleasure from the sensation of pain. Indeed, the lexicon of British politics is littered with masochistic references – where else might it be acceptable to be ‘whipped’ on a regular basis, for Parliament to be ‘hung’ or to risk an encounter with the ‘Black Rod’? So …

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SBC’s On The Ball – International insight

The Russian World Cup kicked off in style yesterday evening, with the hosts taking apart an amateur looking Saudi Arabia side, in front of a jubilant Moscow crowd. To mark the commencing of football’s showpiece event, this edition of On The Ball aims to give a greater insight into some international stories, analysing the 2026 World Cup, as well as …

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Jonathon Hurst: Kambi – Meeting the Full Service Demands of Russia 2018

Russia 2018 is the most challenging World Cup for all industry stakeholders, having to meet instant consumer demands across all verticals, whilst tackling changes in football and viewer disruption. Jonathon Hurst Head of Live Football at Kambi Group Plc, tells SBC why effective UX combined and new immersive in-play betting options have been put at the front of Kambi’s Russia …

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SBC’s guide to the World Cup group stage

The much anticipated Russian World Cup kicks off imminently, opening the floodgates to a plethora of group stage football. The Luzhniki Stadium in Moscow will host what’s sure to be a spectacular opening ceremony, raising the curtain to a feast of football, as 32 nations battle for a place in the coveted knockout stages of football’s showpiece event. The tournament kicks off …

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