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The three C’s of digital customer experience within gaming

customer experience

Neel Davda, Head of Gaming Accounts at Bold360, highlights the five key components of customer experience and why his company’s AI-based conversion platform is focused on the three C’s to deliver a friction-free service for its clients.  As the world is forced to become more digitised, how can gaming specifically evolve to offer a better customer experience? One that is …

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Winning Post: A tale of three reports for UK betting

Industry strategic consultancy Regulus Partners gives an overview of last week’s Lords Select Committee report, and how casinos may have found a silver lining amid parliamentary rows over research, prevention and treatment of harmful gambling. UK: Regulation – peer review reveals path to redemption? This week was a tale of three reports for Britain’s gambling industry as in turn the …

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Kim Mouridsen: Combatting problem gambling with automated player profiling

Kim Mouridsen, Professor and Founder of Mindway AI, explains how they are using scientifically based automated player profiling and monitoring to combat problem gambling and better understand player behaviours. SBC: Identifying problem gambling behaviour is getting easier with technology, but how can that translate to effective outreach to customers who may not want to accept that? KM: Problem gambling is …

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Nominations open for SBC Awards 2020

SBC Awards 2020

Nominations are now officially open for the SBC Awards 2020, firing the starting gun on the race to find the sports betting and gaming industry’s outstanding performers of the last 12 months.  The winners will be honoured at a lavish ceremony in London in December, during which 700 guests will enjoy fantastic hospitality and entertainment, as the industry looks to …

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Sapar Karyagdyyev, Gamingtec: Esports a new king or fly-by-night

Gamingtec

When COVID-19 decimated the sports calendar back in March, the knee-jerk reaction was that sports betting would never be the same. Alternative content, headlined by esports and virtual betting markets, would quickly emerge as a genuine rival to traditional sports betting. Yet, while the associated quarantine period has certainly accelerated the need for a more diversified content set, both short …

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Lords call for ban on sponsorship in wide ranging gambling report

A Lords report into gambling regulation has called for ‘urgent action’ to address harms caused by gambling.  House of Lords Gambling Select Committee’s report ‘Gambling Harm – Time for Action‘ has taken over a year to compile and the results do not make pretty reading for the industry, the regulator and the government. On its launch, Committee Chair Lord Grade …

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Wiraya and A GAME ABOVE: Partnering to produce full lifecycle potential

lifecycle

Just yesterday, customer activation software provider Wiraya announced a long-term partnership with customer experience marketing agency A GAME ABOVE.  Writing exclusively for SBC News, the CEOs of both businesses discuss the journey to making customers believe in their offering across all stages of the lifecycle, and how they plan to promote the value benefits for consumers, client brands and product …

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Alexey Khobot, Fonbet: The importance of live streaming for Russia’s betting market

Khobot

By European standards, the Russia betting industry is just reaching adolescence. Yet for the market’s biggest operators such as Fonbet, whose Russian revenues reached RUB19b (+£200m) in 2019, technology has moved on at speed over the last 10 years. One such example of this technology change is the integration of live sports streams – one of the most frequently mentioned …

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George Fotopoulos, Vermantia: Decoding the customer engagement enigma

Vermantia

Vermantia COO George Fotopoulos writes for SBC News about rising to customer expectations in the modern betting landscape. A few days back, I came across an interesting article in a quite famous economic magazine about customer experience (CX) and its importance in today’s business world for every industry.  The topic is not new since there has been a fuss around …

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Fast Track’s Dan Morrison: Why now is the time to digitalise player engagement

Dan Morrison reflects on his journey from a bootstrapped entrepreneur to his new role as the Commercial Director of Fast Track, looking at the evolution of player engagement strategies and how a digitalised, customer-centric approach benefits the entire iGaming industry. A unified player engagement strategy: more problems than solutions? The evolution of the internet is perhaps the single most important …

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