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Betfair – Chocolate Digestives & Chocolate Hobnobs priced as ‘World Cup of Biscuits’ market favourites

Betfair has priced Chocolate Digestives as its current 6/4 market favourite to win BBC’s Comic Relief 2017 ‘World Cup of Biscuits’. Presented by ‘Pointless’ co-host Richard Osman, this year’s Comic Relief show (starting 7 pm BBC Channels) seeks to find out and settle all debate on ‘which biscuit is king’. Starting today with a 32 biscuits head-to-head first knockout round, ... Read More »

GIG, Better Collective, Easyodds and OLBG debate affiliate M&A at Betting on Football 2017

The CEO of Gaming Innovation Group (GIG), a M&A driver in the affiliate marketing arena, will be starring in the first day Affiliate Leaders panel at Betting on Football 2017. Group CEO Robin Eirik Reed will be discussing the M&A focused strategy for GIG, the relationship between bookmakers and affiliates, the scope for new market entrants and whether affiliates are ... Read More »

How affiliates can tee up some profits at the Masters 2017

Betting Gods affiliates

Tipping resource Betting Gods has encouraged major affiliates to promote its Golf Betting Expert in the run up to the first major of the golfing year at Augusta National (6-9 April). Over £100,000 was paid out to affiliates of Betting Gods in 2016, which includes the likes of Honest Betting Review, Tipsters Review, GeeGeez, Cash Master, Winners Odds and Geeky ... Read More »

Robin Reed – GIG – Acquiring Minds: The M&A dynamic in industry affiliate marketing

Mass consolidation has impacted all core dynamics of the industry’s value chain. Gaming Innovation Group (GIG) Chief Executive Robin Reed, speaks to SBC ahead of the Betting on Football Conference (London 3-5 May), on his firm’s unique approach to affiliate marketing and player acquisition. Reed an industry marketing expert, details to SBC readers GIG’s M&A led strategy, and how industry ... Read More »

Itai Frieberger – 888’s technology dynamics will meet future consumer multi-faceted demands

Presenting investors 888 Holdings full-year 2016 financial results, Chief Executive Itai Frieberger has stated that following a ‘fantastic year’, 888 now enters a crucial period in its existence as the company vows to compete in a ‘multi-faceted arena’. Updating corporate shareholders, Frieberger detailed that 888’s 82% profit increase was a testament to the firm’s governance strategy, focusing on a ‘continued ... Read More »

Getting shirty in the Bundesliga – A tale of bookmakers and sponsorship

Copyright: gemenacom / 123RF Stock Photo

Last week’s news that the 16 German states have finally agreed on making some changes to the sports betting laws means that SBC’s Betting on Football conference on 3-5 May at Stamford Bridge is a perfect platform to discuss what the implications are for the market.  One of the sessions at Betting on Football is focusing on the development of the German industry ... Read More »

David Clifton: Licensing Expert – Gambling participation & public perceptions of gambling

In last month’s article for SBC News, I wrote about the Gambling Commission’s consultation “Changes to our enforcement strategy: putting the consumer first” that runs until 21 April 2017. I referred to recent speeches given by the Commission’s Chief Executive Sarah Harrison in November and February that, foreshadowing the Commission’s new enforcement mission statement, set out its reinforced focus on ... Read More »

Glorious week sees UK bookmakers fall ‘back in love’ with the Cheltenham Festival

UK bookmakers have fallen back in love with racing’s Cheltenham Festival (14-17 March), following a week of bookmaker friendly results. Wrapping up Cheltenham 2017, bookmakers en masse would label this year’s festival as ‘the best ever’ which will likely break records once industry takings are fully audited. On Friday, the industry avoided a £20 million payout as 7-1 outsider Sizing ... Read More »

Authentic betting experience draws people to virtuals

Golden Race - ICE 2017

From a giant sand castle to cheerleaders, superheroes, sporting superstars and one of the world’s strongest men, the exhibition at ICE Totally Gaming never ceases to amaze. With a total net space of 40,925 sqm, representatives of 67 jurisdictions and sovereign states, and in the presence of 42 accredited media organisations, piquing interest and standing out from the crowd at ... Read More »

Top European football clubs sign up for Betting on Football 2017

Betting on Football

Betting on Football has demonstrated its pulling power amongst top football clubs in Europe by attracting representatives from clubs such as Leicester City, Liverpool, Manchester City, Celtic, VfL Wolfsburg, Arsenal, Chelsea, Rangers, Charlton Athletic, AC Milan, AS Roma, and organisations like La Liga and the Scottish Football Association. Representatives at #bofcon2017 will include Mark Davies, Head of New Business for reigning ... Read More »