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Xtremepush: SMS set to be the top-scorer for sportsbooks during the Euros

Xtremepush: SMS set to be the top-scorer for sportsbooks during the Euros

With the rescheduled Euro 2020 tournament about to kick-off, sportsbooks will look to a variety of outbound and inbound channels to engage with fans and generate excitement. But according to Ross O’Connor, Director of Account Management at engagement specialists Xtremepush, it’s the old workhorse SMS that may yet prove to be the not-so secret weapon. He told SBC that at …

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Better Collective Spotlight: How ‘The Big Stage’ is building Euro 2020 engagement

Video content can be one of the best ways of interacting with new audiences both in the build up to and throughout a major sports tournament. With that in mind we caught up with Joe Ryan, Head of Video and Audio & Presenter at Better Collective, to discuss why ‘The Big Stage’ by bettingexpert has proved to be such a …

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Catena Media and Better Collective react to the relaunch of bet365 Partners

bet365 Partners

Companies who fail to evolve will see their customer base slimming, said Catena Media’s Gloria Cereda in response to the roll out of bet365 Partners – a shiny new affiliate programme for the most successful online sports betting operator. Over the years, bet365 has been fully committed to enhancing its relationship with marketing partners by providing industry leading products, insights …

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Martin Lycka: Gambling taxation with representation…

Martin Lycka, Entain Plc’s Senior Vice President of US Regulatory Affairs & Responsible Gambling, comments on the thorny yet unavoidable issue of industry taxation and why operators may hiss at feeling short-changed… Jean Baptiste Colbert, the Sun King’s First Minister of State, once quipped that “the art of taxation consists in so plucking the goose as to obtain the largest …

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BETER: Extending the reach of ESportsBattle

EsportsBattle

Even though esports is still in a formative phase, the market is snowballing – having become the ‘sport of choice’ for operators throughout the coronavirus pandemic.  For BETER, the increased interest in esports presented a myriad of new opportunities to expand the reach of ESportsBattle. Let the ESportsBattle commence The ESportsBattle platform is powered by BETER. This means that BETER …

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NSoft: All eyes on Brazil – the largest market potential in Latin America

NSoft: All eyes on Brazil - the largest market potential in Latin America

NSoft’s long-term retail experience will become an invaluable asset for betting and gaming operators eyeing the biggest emerging markets in Latin America (LatAm) including Brazil. That’s because of the established retail preferences of its players, said NSoft’s Regional Sales Manager Carlos Vargas, who provided SBC News with the following analysis of the strengths which characterise the Brazilian market. Brazil – …

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Low6 Ultimate Fan: Where fantasy football meets pack openings

At Low6, ‘spotting the invisible before anyone else’ has been a key strategy when it comes to developing new and innovative products that capture the attention of millennials and Generation Z (GenZ) sports fans. So when it came to developing Ultimate Fan, the team at Low6 sought to combine pack openings, fantasy football and non-fungible tokens (NFTs). Cast your eyes …

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ASA: Gambling normalisation a predictable outcome of 2005’s liberalisation

UK advertising standards bodies have reiterated that the normalisation of gambling was a ‘predicted consequence’ of the 2005 Gambling Act.  In its submission to the DCMS consultation of the 2005 Gambling Act, the Advertising Standards Authority (ASA) said that its role was to “prevent gambling advertising that ‘normalises’ irresponsible or potentially harmful gambling behaviour”. The response saw the ASA document …

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Esports: A perfect uplift for post-pandemic betting markets

Esports: A perfect uplift for post-pandemic betting markets

As many companies have sought to find alternative events to keep their players entertained throughout the last 12 months, Stanislav Mykhailov, Head of B2B Department at BetInvest, highlights the reasons why esports can offer a welcome boost for betting and gaming companies in a post-pandemic landscape. The COVID-19 pandemic has had a huge impact on the world as we know …

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Winning Post: Germany’s tax challenge… dumm und dummer

Last week, online gambling trade associations demanded that the European Commission (EC) intervene and order German lawmakers to justify a discriminatory 5.3% turnover tax on online casino and poker verticals. Though market stakeholders may get their desired response on taxes, Regulus Partners states that an EU-level intervention will have little to no impact on Germany’s illogical approach to adopting a …

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