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Nick Profokev, Alpha Affiliates: A proven program with no surprises

program

Webmasters and SEO specialists should partner with an affiliate program proven to drive traffic and share profits over the long term so there “won’t be any surprises” when it comes to commission. Those were the words of Nick Profokev, CEO and co-founder of Alpha Affiliates, whose team has been working in the gambling industry since 2012, establishing an affiliate program …

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How Sportradar is helping to drive fan engagement for Formula One

In-race betting markets for Formula One (F1) may have historically been quite basic, but Sportradar is flipping the script by using an extensive range of data points to create a more exciting product and drive increased engagement among F1 fans. That was one of the main takeaways from the ‘Bridging the Gap Between Formula 1 and Live Betting’ webinar, hosted …

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William Morris, SIS: Showcasing the best racing content across every time zone

racing

William Morris, Head of International Horse Racing at SIS, discusses the importance of providing a diversified racing portfolio in today’s marketplace, before identifying a couple of international ‘race meets’ which now form a crucial part of the company’s content portfolio. SBC: First of all, how important is it to be able to offer a diverse racing portfolio in today’s marketplace? …

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Jette Nygaard-Andersen: Entain must sharpen its customer centric approach

Jette Nygaard-Andersen takes charge of Entain as new CEO

Jette Nygaard-Andersen, the new CEO at Entain, made her debut corporate statement this morning by stating that she wishes to pursue a ‘customer centric’ strategy across the FTSE100 global gambling portfolio.  Joining Entain in January 2021, the CEO has ‘immersed’ herself in the company to become familiar with the ‘people, operations and customers’, having already known ‘a fair bit about …

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Jason Ader: Mattingley must awaken Playtech’s US future 

Brian Mattingley’s appointment as the new company chairman of Playtech Plc has been welcomed by company investor Jason Ader and his asset management company SpringOwl. Though the appointment was branded as conservative in some quarters with Mattingley due to finish his 15-year CEO and Chairmanship tenure at 888 Holdings, Ader has branded the appointment as critical to Playtech’s recovery. In …

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SBC Leaders – Combining education and differentiation with sporting passion

Latin America is a prominent emerging market in the international sports betting sector, with countries such as Colombia having already embraced regulation, whilst others such as Argentina, Mexico and Brazil are beginning to open their sectors.. Speaking to SBC Digital – Latinoamerica, the SBC Leaders Panel outlined the significance of the emerging market and highlighted key factors for success in …

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Quick Sports: How BetInvest is creating a ‘new level’ of sports events

Quick Sports: How BetInvest is creating a ‘new level’ of sports events

Lockdown left many bettors craving new forms of entertainment as major sporting leagues ground to a halt. And for some, that came in the form of quick sports such as table tennis. BetInvest, which is targeting both renewal and modernisation, strives to hold up modern sports and explained that ‘now is the perfect time to focus on its Quick Sports …

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‘Bucking the trend’ and influencer marketing: The secret to Low6’s growth

Low6

Founded back in 2017 by Jamie Mitchell and Wayne Stevenson, Low6 is on a mission to help both franchises and rights holders monetise their mobile applications.  While the first iteration of Low6 was to score the lowest number of points based on a particular racecard, the company has ‘evolved immensely’, with commercial deals now spanning 22 UK football clubs, UFC …

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Flutter bulks up for global dominance as TSG merger objectives are achieved

Flutter Entertainment Plc has exceeded 2020 corporate objectives by demonstrating its ‘unparalleled scale and diversification’ after completing the first year of its transformative merger with The Stars Group Inc (TSG). Publishing its 2020 preliminary results, the FTSE100 group doubled its corporate revenues to £4.4 billion (FY2019: £2.1bn) which Flutter stated is a reflection of its successful incorporation of TSG assets …

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Sports and slots: How ESA Gaming is combining the best of both worlds

Sports and slots: How ESA Gaming is combining the best of both worlds

With a spring and summer full of major sporting events approaching, Maria Luisa Malfasi (pictured below) – Business Development Manager of ESA Gaming – believes that now is the right time to combine ‘elements that sport fans know’ with its quick-fire casino titles. Bookmakers are preparing for the flurry of activity that comes with some of the prime calendar events …

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