Tag Archives: gaming

Transformation of user engagement: how social media and streaming platforms impact interaction

SBC News Transformation of user engagement: how social media and streaming platforms impact interaction

Serhii Mishchenko, CEO of GGBET UK, discusses interaction and activities with audiences via various streaming platforms, how we have seen player engagement evolve in recent times, how to ensure continued success and much more. SBC News: When it comes to user engagement within the online gambling ecosystem, how would you assess the industry’s current efforts? Serhii Mishchenko: If you ask …

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Benefits of integrating an official stats API into your fantasy platform

SBC News Benefits of integrating an official stats API into your fantasy platform

Zeeshan Khan, Sales Manager at Bayes Esports, explores in detail the critical rationale that could deliver significant benefits for fantasy sports operators that utilise an official stats API. Fantasy sports are legal in countries where esports betting has yet to gain regulatory approval, such as the USA and India. In these countries, fantasy sports are considered a ‘game of skill’ …

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ESG… Should the industry drop the acronym?

SBC News ESG... Should the industry drop the acronym?

What does it take to convince C-level that the numerous components that comprise ESG are intrinsically linked to revenue? For Leah Carnegie, Chief People Officer at Lottoland, the answer is a simple one – drop the acronym. The moderator of ‘why ESG is your business bottom line’ at the Gibraltar Ethical Gambling Forum instead suggested that a basic shift in …

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Gibraltar: Industry must control its own ESG destiny

SBC News Gibraltar: Industry must control its own ESG destiny

Set against the backdrop of the glorious Gibraltar sunshine, the third iteration of the Ethical Gambling Forum sprung into action this week aboard a superyacht whose name will be familiar to many across the industry – the sublime Sunborn. Beginning proceedings, Co-Founder Adrian Sladdin promised “something a little bit different”, before a tentative “be prepared” word of warning was offered …

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Digital challenges: the dual threat of the black market and illegal gaming platforms

SBC News Digital challenges: the dual threat of the black market and illegal gaming platforms

The digital world has profoundly transformed consumption patterns across various economic sectors.  This phenomenon is evident to all through our relationship with digital technology and certain well-known platforms that are ubiquitous in our daily lives (GAFAM, Shein, Zalando, Uber, Booking, e-banking, etc.).  However, as highlighted by Gaming1 CEO Emmanuel Mewissen below, this evolution has also led to new consumer behaviours …

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Liliana Almeida, Clever Advertising: the industry has awoken to African sleeping giant

SBC News Liliana Almeida, Clever Advertising: the industry has awoken to African sleeping giant

Capitalising on untapped potential is a common theme throughout each passing year as many across the industry aim to gain a critical advantage in a range of emerging markets. With this in mind, Liliana Almeida, Head of Brand and Corporate Communications at Clever Advertising, has been in discussion with SBC News to take a dive into the African continent. In …

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Bayes Esports: why the sector can’t survive without a data strategy

SBC News Bayes Esports: why the sector can’t survive without a data strategy

Amir Mirzaee, Chief Commercial Officer and Managing Director of Bayes Esports, assesses the numerous advantages that are born from utilising the correct data, as well as what plus points these can bring to both operators and players. Esports has become ubiquitous in the context of the next generation of sports and gaming enthusiasts alike. But, what role exactly does esports …

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SBC Summit Rio: there’s room for all kinds of AI tech developments

SBC News SBC Summit Rio: there's room for all kinds of AI tech developments

Technological developments are a core focus of any organisation amid a constant jockeying for position, with the possibilities offered by artificial intelligence currently capturing much attention. This formed a central focus at the recent SBC Summit Rio, where a quintet of experts delved into how the tech could shape the future of the industry, why such models can improve responsible …

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Twenty First Group partner with Abelson to offer player props from data originated for clubs

SBC News Twenty First Group partner with Abelson to offer player props from data originated for clubs

In conversation with SBC News, Dan Zelezinski, Chief Commercial Officer, Twenty First Group, builds on an experience of using data and analytics to provide content and advisory services to the gaming and media sectors, to assess how a fresh innovation could solve operator pain points.  For all the money and attention it gets, football remains a sport littered with inefficiencies. …

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