Tag Archives: gaming

Capturing the attention of a different player demographic outside the more traditional sports betting community was stipulated as a prime ambition by Inspired Entertainment and GRID after blending a rapidly evolving recreational activity with virtual sports. The challenge, highlighted by the aforementioned co-developers, centres around how to make the art of competitive video gaming accessible and exciting for less involved …

Since pioneering live video streaming for sports betting almost 20 years ago, Stats Perform has strived to continue leading the space in both rights and product innovation, ensuring video experiences are tailored for more trusted and entertaining betting, across the world’s biggest betting sports.   At the SBC Summit in Lisbon, the company be presenting their latest cutting-edge range of new …

The increasing cost of user acquisition has proven to be a critical pain point for many across the sports betting ecosystem, with the addition of FTDs proving to be an increasingly challenging and costly exercise. In the concluding portion of a latest SBC News roundtable, the role of personalisation in acquisition and retention, as well as how the industry can …

The ability to gather efficient, trustworthy and independent comparisons have become a starting block for consumers across a plethora of industries, with the gambling industry certainly not immune As black market issues continue to comprise a dominant talking spot when it comes to the global agenda, the necessity for consumers to be efficiently directed to legalised entities has become paramount. …

Enabling businesses to unlock their full long-term growth potential is the primary ambition of many across the industry. However, after what has been billed as “a gruelling two-and-a-half-year labour”, Metric Gaming are confident of being well on their way to achieving exactly that. The group’s new multi-tenant sportsbook technology offers the ability to create a bespoke, hyper-local sportsbook from the …

Amelco‘s Head of Horse Racing, Matt Parr, takes a look at UK racing and how much the sport has evolved with the introduction of new technologies, as well as what can be done by the gambling industry to deepen engagement with a new wave of bettors. SBC News: To get things started, can you tell us a bit more about …

Vanda Silva, Chief Commercial Officer at Clever Advertising, explores the opportunities in Europe as she explains why you cannot take a ‘cookie cutter approach’ to expansion across the region. Europe has always been a strong market for Clever Advertising. It is where our story began, and where we will continue to add new chapters in our journey for many, many …

A shifting landscape is being witnessed on a global scale across the gaming ecosystem. Regulation is tightening across legacy jurisdictions, the black market is increasingly being placed under the microscope and an increasing number of geographies are opening up to the prospect of legislation in ushering in a legalised space. Following a focus on investment strategies, Mark Robinson, Commercial Director …

Nestled on the coast of the Baltic Sea, the picturesque and medieval influenced city of Tallinn was the recent setting as SBC News gathered with various figures of the Yolo Group to witness the lid being lifted on various aspects of the business. Across an action packed two days, comprising an eye opening partners event, sneak peak of the luxury …

Retaining elements of entertainment, while eliminating the stigma associated with the betting and gaming industries, is the crucial task facing stakeholders, cites Chandru Mullaparthi, Director of Bluehouse Technology. However, in order to achieve this, a very clear display of just how seriously player protection is taken must be demonstrated throughout each level of every organisation. This forms a central focus …