Tag Archives: iGaming

Interactivity, engagement and fostering a true sense of community are ultimate ambitions that are spread right across the igaming ecosystem, with each, or combination of all, crucial in ensuring players are truly valued and receive maximum satisfaction from their experience. This forms a primary objective for Slotjava and Nuovicasino, which are seeking to heighten each of these in order to …

Brazil’s recent ban on bonus promotions in betting advertisements presents an immediate challenge for gambling operators looking to navigate the country’s rapidly evolving regulatory landscape. However, for bwise Media, this shift signals a significant opportunity to redefine how operators engage with audiences in this lucrative market. With Brazil’s burgeoning online betting market set to officially launch in January 2025, operators …

Understanding player behaviour is one of the more complex challenges facing stakeholders in the gaming sector. Claire Fang, Chief Product and Technology Officer, and Andrew Fairbank, Vice President of Sales EMEA at Fullstory, explain more about the process and how the company can help clients deliver a better customer experience. SBC News: First off, can you outline to our audience …

Games Global spoke with SBC News about its recent partnership with Better Change and other igaming organisations to support safer gambling in the workplace. The latest initiative provides tools and training to prevent gambling harm and support well-being in the igaming industry. Ty Smith, Head of Environmental, Social & Governance at Games Global, and Rob Mabbett, Engagement Director at Better …

FotMob, the essential football app with over 20 million global users, has announced a strategic, multi-year and exclusive partnership with bwise Media, a leading media agency specialising in sports betting and igaming. Starting in January 2025, bwise will manage most of FotMob’s global ad sales and igaming partnerships across key markets. This partnership reflects bwise’s mission to connect brands with …

Prepaid cards, such as Paysafecard, are a longstanding option in the UK online betting market. They offer players a secure and controlled way to manage their deposits. However, with restrictions on withdrawal capabilities and low deposit limits, many operators wonder why Paysafecard continues to be a popular choice.  In this interview, Christoffer Ødegården, Head of Marketing at UK affiliate Bojoko.com, …

Talk of the future possibilities that could be presented through the increasing adoption of artificial intelligence fall well wide of the mark, says Artur Ashyrov, GR8 Tech Deputy CEO & CTO. Instead the industry must wake up to the fact that the technology is a vital resource that can, and in certain instances is, already making a real impact in …

In a special SBC Series, we speak to some of South Africa’s biggest market players to deliver the most comprehensive series of market reports ever put together on the country. We’ll be reviewing the best-performing verticals, the rise of casino and crash games, regulatory hurdles, and most importantly – the factors driving the market’s exponential growth since COVID.  To kick …

OneTwenty Group’s Steve McQuillan provides an analysis of the online gambling market in Spain and notes how the sector continues to grow. The affiliate marketing company’s site Compare.bet is live in the Spanish market, offering online odds and casino comparison for Spanish consumers. Spanish Economy Minister Carlos Cuerpo revealed on Tuesday, September 24th, 2024, that the country’s GDP is expected …

In igaming, where businesses constantly compete for market share, the challenge lies in establishing genuine, long-term partnerships that go beyond short-term gains. GR8 Tech’s CBDO, Yevhen Krazhan, offers a fresh perspective on how to address the issue through thoughtful, client-focused collaboration. What sets Yevhen apart is his perspective on business development – not just as a path to profit but …