Craig Davies

Craig Davies is a writing enthusiast who joined SBC in September 2017, following years spent in the news and sport sectors of Journalism, in addition to a significant period of time travelling. During his time at the University of Central Lancashire, Craig grasped every opportunity he could to gain experience writing on a plethora of sports. Culminating in a year spent working for The Lancashire Telegraph at Blackburn Rovers during the, then Premier League side’s, 2009/10 season. Upon graduating with a degree in Sports Journalism, he began working for the Tameside Reporter, a regional title, where his primary duty was news, however, it quickly turned into something of a joint role with sports incorporated into the mix. After the newspaper entered administration Craig began doing freelance work for a number of websites in several different fields, before donning a backpack for a two year stay in Australia and South Eastern Asia. Short story writing as he ambled from place to place. Eventually all roads led to home, and his position as a Journalist for SBC.

Transformation of user engagement: how social media and streaming platforms impact interaction

SBC News Transformation of user engagement: how social media and streaming platforms impact interaction

Serhii Mishchenko, CEO of GGBET UK, discusses interaction and activities with audiences via various streaming platforms, how we have seen player engagement evolve in recent times, how to ensure continued success and much more. SBC News: When it comes to user engagement within the online gambling ecosystem, how would you assess the industry’s current efforts? Serhii Mishchenko: If you ask …

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Marcos Oliveira: Operators must think Clever about their Canadian campaigns

SBC News Marcos Oliveira: Operators must think Clever about their Canadian campaigns

Writing for SBC News, Marcos Oliveira, Chief Operations Officer at Clever Advertising, discusses the reasons why Canada presents a huge opportunity for the company, and how brands can best capitalise on major sports events in 2024. Oh, Canada! Where do we even begin? Following the introduction of a regulated gambling framework in Ontario back in April 2022, it’s safe to …

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Establishing a robust, compliant, and future-proof payment security framework

SBC News Establishing a robust, compliant, and future-proof payment security framework

In the concluding part of SBC News’ Continent 8 Technologies special (see part one here), Product Principal of Secure Solutions, Craig Lusher, continues to delve into the PCI Security Standards Council’s 4.0 mandate. In this edition, Lusher offers a series of recommendations on how to implement this range of new standards, as well as how the company is best positioned …

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Opta Points: major new stats category to transform sports betting entertainment at the Euros and beyond

SBC News Opta Points: major new stats category to transform sports betting entertainment at the Euros and beyond

We see a range of new products and experiences launched for bettors every time major football tournaments come around. In the last few years, it seems most of them have been built around Stats Perform’s Opta data feeds. According to Stats Perform’s VP of Betting Product Nick Cockerill, Euro 2024 and Copa América are set to be no different. As …

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Roundtable: ensuring punter longevity amid enhanced Euro 2024 interest

SBC News Roundtable: ensuring punter longevity amid enhanced Euro 2024 interest

A summer of sport has officially exploded into action, with fans all over the world primed for months of action that spans numerous geographies and, hopefully, countless examples of athletic excellence.  However, within the realm of online gambling, Euro 2024 represents a significant opportunity to gain ground, with the volume of punters certain to rise both before and during the …

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Enteractive: boosting audience retention around major sporting events

Enteractive: boosting audience retention

As the world gears up for summer’s major sporting events, sports betting operators are preparing for a surge in customer activity. Events like the Euros draw in a vast casual audience eager to participate in the excitement of high-profile games. But the real challenge for operators isn’t attracting these customers—it’s keeping them engaged long after the final whistle blows. So, …

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SBC Innovation Report: Football stats bets and player props – trends and new experiences

SBC News SBC Innovation Report: Football stats bets and player props - trends and new experiences

In 2021, SBC News put new football stats betting markets and experiences built on Stats Perform’s Opta data from Entain, BoyleSports and Sky Bet under the microscope. We looked at the factors behind their popularity with bettors and discussed what might come next.  Three years on, it felt time to see what football stats betting experiences the industry has created …

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Benefits of integrating an official stats API into your fantasy platform

SBC News Benefits of integrating an official stats API into your fantasy platform

Zeeshan Khan, Sales Manager at Bayes Esports, explores in detail the critical rationale that could deliver significant benefits for fantasy sports operators that utilise an official stats API. Fantasy sports are legal in countries where esports betting has yet to gain regulatory approval, such as the USA and India. In these countries, fantasy sports are considered a ‘game of skill’ …

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Continent 8 Technologies: tackling evolving compliance challenges across the gambling landscape

Continent 8 Technologies: tackling evolving compliance challenges

As compliance across the global online gambling ecosystem becomes increasingly critical, Craig Lusher, Product Principal of Secure Solutions at Continent 8 Technologies, elaborates on the implications that one recent development could have on the space. This saw the PCI Security Standards Council, which provides a baseline of technical and operational requirements that are designed to protect account data, introduce a …

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