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Craig Davies
Craig Davies is a writing enthusiast who joined SBC in September 2017 following years spent in the news and sport sectors of Journalism, in addition to a significant period of time travelling. During his time at SBC he has progressed through the ranks from specialising in online casino to working with media clientele. He still leaps at every opportunity to travel.
Latest
BETBY looks beyond sports for inspiration for future development.
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Features
Time to read: min
BETBY: looking beyond the world of sports for inspiration
June 11, 2026
Boomerang Partners looks at the primary strategies for affiliates at the FIFA World Cup.
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Affiliate News
Time to read: min
Boomerang Partners: FIFA World Cup 2026 and the new rules of sports affiliate marketing
June 9, 2026
An official ball for the FIFA World Cup 2026, which Tipico will stream to German audiences
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Features
Time to read: min
Roundtable: predicting how the World Cup will play out
June 5, 2026
Boomerang Partners discusses the changing rules of sports marketing.
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Features
Time to read: min
Boomerang Partners’ case study: exploring the new rules of sports marketing
June 3, 2026
DATA.BET logo at a conference stand
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Features
Time to read: min
DATA.BET: The growing role of virtual sports
May 14, 2026
A rise of challenger brands aim to compete and take market share.
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Sportsbook
Time to read: min
Roundtable: the rise of the challenger brands
May 11, 2026
IGT looks ahead to the 2026 FIFA World Cup.
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Sportsbook
Time to read: min
IGT PlaySports prepares B2B and B2C customers ahead of the 2026 FIFA World Cup  
May 7, 2026
Racing and Sports discusses the best strategies to heaighten the appeal of horse racing among younger players.
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Horseracing
Time to read: min
Racing and Sports: how to take racing to a younger audience?
April 27, 2026
Preparation begins for the 2026 FIFA World Cup.
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Features
Time to read: min
World Cup 2026: how suppliers are shaping sportsbook engagement across the Americas
April 21, 2026
A concept of rethinking as sportsbook UX is placed under the spotlight.
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Features
Time to read: min
AI with impact: rethinking sportsbook UX in 2026 
April 17, 2026
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Features
Time to read: min
How Flows is shaping the next phase of AI in iGaming
April 13, 2026
FIFA World Cup ball
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Features
Time to read: min
Roundtable: how to captivate bettors to maximise World Cup opportunity?
April 2, 2026
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Features
Time to read: min
In-house or third-party and how Algosport can bridge the gap
March 31, 2026
Silhouette of race horses at Cheltenham as Amelco reviews the Festival.
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Features
Time to read: min
Matt Parr, Amelco: A Cheltenham to remember
March 23, 2026
Gamblizard on the importance of trust in the eyes of players.
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Features
Time to read: min
Gamblizard: is trust the ultimate product feature?
March 19, 2026
World CUp
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Features
Time to read: min
World Cup and beyond: how Algosport is powering the next generation of operators
March 13, 2026
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