Craig Davies

Craig Davies is a writing enthusiast who joined SBC in September 2017, following years spent in the news and sport sectors of Journalism, in addition to a significant period of time travelling. During his time at the University of Central Lancashire, Craig grasped every opportunity he could to gain experience writing on a plethora of sports. Culminating in a year spent working for The Lancashire Telegraph at Blackburn Rovers during the, then Premier League side’s, 2009/10 season. Upon graduating with a degree in Sports Journalism, he began working for the Tameside Reporter, a regional title, where his primary duty was news, however, it quickly turned into something of a joint role with sports incorporated into the mix. After the newspaper entered administration Craig began doing freelance work for a number of websites in several different fields, before donning a backpack for a two year stay in Australia and South Eastern Asia. Short story writing as he ambled from place to place. Eventually all roads led to home, and his position as a Journalist for SBC.

Abelson Odds: capitalising on unparalleled Brazilian football fanaticism

SBC News Abelson Odds: capitalising on unparalleled Brazilian football fanaticism

Despite enjoying much success alongside a range of clients across Europe, Abelson Odds is looking to spread its wings to a Brazilian region that is renowned the world over for an intense fanaticism for the beautiful game. That was the viewpoint stressed by COO Jeevan Jeyaratnam at the recent SBC Summit Rio to SBC News during a conversation that was …

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Clever Advertising talks future trends, regional expertise, regulation & compliance

SBC News Clever Advertising talks future trends, regional expertise, regulation & compliance

Brazil. A country that has captured the attention of the industry for quite some time, but one that has exploded into prominence in recent times due to a much discussed green-light being issued regarding the adoption of online gambling regulation. Fresh off the back of a successful SBC Summit Rio, Clever Advertising has reflected on this development and its own …

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Mark Wilson, FSB: five key steps in offering a leading horse racing service

SBC News Mark Wilson, FSB: five key steps in offering a leading horse racing service

Ahead of the Cheltenham Festival, Sportsbook and Trading Director Mark Wilson pinpoints five key challenges to be encountered, and highlight how FSB will overcome these as the true horse racing specialists in the sportsbook platform provider space. People The foundation upon which our entire horse racing operation has been built on. Having intuitive, in-house expert knowledge on the sport allows …

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SBC Summit Rio: industry must show respect to Brazilian market

SBC News SBC Summit Rio: industry must show respect to Brazilian market

Competing against influencers, streamers and alternative channels, tips for working with Brazilian players, the process of aligning with new operators and diving into local culture all became key touchpoints as day one of the SBC Summit Rio rolled-on. As an Affiliate Leaders Panel took to the stage as part of the Rivalo sponsored Marketing and Affiliation track, the 40 minute …

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Simon Lidzén, Fast Track: We’re already looking at the future of CRM

SBC News Simon Lidzén, Fast Track: We're already looking at the future of CRM

At a bustling ICE London, Fast Track CEO Simon Lidzén talked to SBC News about a slogan that is so synonymous with the engagement platform, the current state of CRM, the importance of delivering truly unique experiences, what the future holds for the company and much more. SBC News: What is meant by ‘the future of CRM’ being synonymous with Fast Track, …

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GR8 Tech: A product must be comfortable for both operator & player

SBC News GR8 Tech: A product must be comfortable for both operator & player

Profitability. A primary focus for any business, but a concept that is fraught with a range of challenges in ensuring that the correct path is consistently trodden, and that success is ultimately maintained. While maximising profitability is the ultimate aim, achieving such a feat is far from simple. A key facet of this is ensuring that market demands are consistently …

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Adam Day of Bayes Esports on the customer journey & heightening esports turnover

SBC News Adam Day of Bayes Esports on the customer journey & heightening esports turnover

Adam Day, Senior Director, Commercials & Head of Sales at Bayes Esports, talks to SBC News in detail about the customer journey, and how the company can help those of all shapes and sizes achieve their ultimate ambitions. SBC News: Bayes Esports possesses a range of products to help elevate an operators’ offering through various stages of their journey. Could …

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Twenty First Group partner with Abelson to offer player props from data originated for clubs

SBC News Twenty First Group partner with Abelson to offer player props from data originated for clubs

In conversation with SBC News, Dan Zelezinski, Chief Commercial Officer, Twenty First Group, builds on an experience of using data and analytics to provide content and advisory services to the gaming and media sectors, to assess how a fresh innovation could solve operator pain points.  For all the money and attention it gets, football remains a sport littered with inefficiencies. …

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Elevating the Esports Experience: A Look into Bayes Esports’ Future

esports set up

Amir Mirzaee, Chief Commercial Officer & Managing Director of Bayes Esports, assesses how to heighten the esports experience for all, and just what the company has in store for the future. As esports viewership soars and esports betting expands globally, it opens the door to a vast amount of business opportunities. But, with so many different avenues and potential investments …

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Stats Perform: innovations to heighten entertainment & drive confidence

SBC News Stats Perform: innovations to heighten entertainment & drive confidence

The industry once again stands poised to take in a wave of fresh products and innovations in the English capital, with Stats Perform one such company that is looking to continue creating “memorable betting experiences” as a trifecta of sporting showpieces loom on the horizon. Self confessed to be “exceptionally excited” about the week that lies ahead, the group is …

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