Promoting a sportsbook via Google is an increasingly complex and competitive exercise, but the rewards for operators that get it right can be huge. SBC caught up with Jack Rose, Head of Sports & Gaming at digital marketing agency Receptional, to talk keywords, smart bidding and video advertising. Speaking ahead of the SBC Award-nominated agency’s What’s New in Search Marketing …
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BetConstruct will launch its sportsbook with Gbets in South Africa before the end of the year after securing the necessary certification from the The Western Cape Gambling and Racing Board. The fully managed sports betting solution was developed under BetConstruct’s National Manufacturer licence for the country, while the Letter of Certification by the province’s board was based on a report …
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Industry powerhouse bet365 will be hoping to make it six in a row when the winner of the Sportsbook of the Year prize is announced at the SBC Awards 2019, but it must see off strong international competition to do so. The victors of all 41 SBC Awards will be unveiled in front of an audience of more than 700 …
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Betsson Group lead the way in the most competitive ever SBC Awards, featuring in no fewer than 11 categories when the shortlists were unveiled today. The winners of the 41 categories will be announced at a lavish ceremony in the stunning setting of Battersea Evolution, London on Tuesday 3 December 2019, in front of an audience of more than 700 …
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Operators are under more pressure than ever to spread their resources across, and deliver, within rapidly growing regulated markets. Alistair Boston-Smith, Chief Strategy Officer at Bede Gaming, explains how important it is for brands to select the right technology to get the most from their sports offering. Let’s not beat around the bush, seeking geographical expansion or product diversification are …
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Operators are continuing to find new ways to both keep up with and adapt to a rapidly changing technology landscape, explained Darko Gacov, Founding Partner at Singular Group. But one of the main challenges for suppliers at the minute is developing encaptivating features which give them the edge over others. SBC: In recent years there has been a big focus placed upon …
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In collaboration with Gaming Innovation Group (GiG), online gaming operator Metal Casino has launched a new sportsbook, available in jurisdictions covered by UK and Maltese gambling licences. As part of the new agreement, GIG’s omni-channel managed sportsbook solution has been integrated across Metal Casino’s platforms. “We are happy to support Metal Casino entering the world of sports betting,” GiG director …
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Software development specialists, Degree 53, have teamed up with Black Type to develop and enhance user experience (UX) and front end design for their sportsbook. As part of the new partnership, Degree 52 will integrate new features with the product for enhanced betting services, with the aim of maximising betting opportunities and easier accessibility. Keith Oliver, CEO of Black Type, …
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Legislators from the German state Schleswig-Holstein have proposed a new bill which would extend recently expired casino and igaming licences across the state. The proposed legislation will set out the ways in which operators that hold an expired licence would be authorised to continue its igaming offerings across the state until the state can issue new licences. Due to the …
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STS has become the first Polish bookmaker to extend its reach across Europe after securing a deal with software developer BetConstruct for both sports betting and gaming content. BetConstruct will provide its sportsbook product – as well as those for esports, live and RNG casino, virtual sports and statistics – to enable STS to expand into the UK, Germany, Norway, …
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