Assessing Gen Z and Millennial behaviour, Jamie Mitchell of Low6 has predicted a ‘seismic shift’ from traditional ‘hard’ gambling, stating that the industry, regulators and the public perception will ‘force’ people and sportsbooks to ‘not welcome’ problem gamblers onto their platforms. In the New entrants – new angles panel at Betting on Sport Europe – Digital, panellists discussed changing customer …
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Digitain has set about providing the ‘world’s sportsbook’ to operators in Europe, America, Africa and Asia, regardless of the size or relative maturity of the regional markets. It is perhaps best known for its work in ‘developing’ markets, where the challenges are quite different to years gone by. Feliciana Cannillo, Deputy CEO at Digitain, explains why times of porting – …
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Achieving product differentiation is arguably more important now than ever as sportsbook and casino operators face the challenge of staying relevant, writes Will Whitehead (pictured), Associate Director – Accounts at mkodo. This remarkable period triggered by the outbreak of COVID-19 has stressed the importance of having dynamic and agile digital products and has likely rang alarm bells for many over …
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e-Money platform and services provider Start2Pay has further strengthened its strategic partnership with GG.BET allowing the sports-betting operator access to a wider range of payment provisions servicing its growing customer base. Start2Pay offers an all-in-one tailored igaming payment platform, which is supports its clients with a complete toolkit for quick expansion into new markets, whilst ‘ensuring reduced costs’. GG.BET is one of …
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Promoting a sportsbook via Google is an increasingly complex and competitive exercise, but the rewards for operators that get it right can be huge. SBC caught up with Jack Rose, Head of Sports & Gaming at digital marketing agency Receptional, to talk keywords, smart bidding and video advertising. Speaking ahead of the SBC Award-nominated agency’s What’s New in Search Marketing …
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BetConstruct will launch its sportsbook with Gbets in South Africa before the end of the year after securing the necessary certification from the The Western Cape Gambling and Racing Board. The fully managed sports betting solution was developed under BetConstruct’s National Manufacturer licence for the country, while the Letter of Certification by the province’s board was based on a report …
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Industry powerhouse bet365 will be hoping to make it six in a row when the winner of the Sportsbook of the Year prize is announced at the SBC Awards 2019, but it must see off strong international competition to do so. The victors of all 41 SBC Awards will be unveiled in front of an audience of more than 700 …
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Betsson Group lead the way in the most competitive ever SBC Awards, featuring in no fewer than 11 categories when the shortlists were unveiled today. The winners of the 41 categories will be announced at a lavish ceremony in the stunning setting of Battersea Evolution, London on Tuesday 3 December 2019, in front of an audience of more than 700 …
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Operators are under more pressure than ever to spread their resources across, and deliver, within rapidly growing regulated markets. Alistair Boston-Smith, Chief Strategy Officer at Bede Gaming, explains how important it is for brands to select the right technology to get the most from their sports offering. Let’s not beat around the bush, seeking geographical expansion or product diversification are …
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Operators are continuing to find new ways to both keep up with and adapt to a rapidly changing technology landscape, explained Darko Gacov, Founding Partner at Singular Group. But one of the main challenges for suppliers at the minute is developing encaptivating features which give them the edge over others. SBC: In recent years there has been a big focus placed upon …
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