Sportsbook

Betfred has become the latest UK betting incumbent to expand its Spanish football profile, after striking a two-season shirt sponsorship deal with La Liga football club RCD Mallorca. The bookmaker confirmed its first-ever non-UK sponsorship by securing a partnership with the Balearian football club – facilitated by Sportradar’s marketing solution ad:s – ahead of the start of this season’s La Liga …

Oslo Economics has published a report examining Norway’s current monopoly gambling framework serviced by state-owned incumbents Norsk Tipping and Rikstoto. In its report, Oslo Economics – a Norwegian non-governmental agency researching national policy impacts – investigates the potential ‘risk of transition’ facing national stakeholders, should Norway replace its existing ‘exclusive rights model’ for an ‘open licensing framework’ favoured by private enterprises. The agency assesses …

Serving GVC Holdings’ group-wide ‘Changing for the Bettor’ social responsibility mandate, Ladbrokes informs that it will not renew its legacy title sponsorship of the Scottish Professional Football League (SPFL). The bookmaker, who has served as SPFL sponsor since the 2015/16 season, had previously chosen to donate its £2 million per season sponsorship to industry charity GambleAware, promoting its ‘Bet Regret’ …

A combination of continued online growth and better than expected UK retail performance has allowed FTSE online gambling group GVC Holdings to upgrade its full-year corporate guidance. Citing market share gains across all major territories, the group recorded group ‘pro-forma’ revenues of £1.8 billion up 5% on corresponding H1 2018’s £1.7 billion. During the trading period, GVC’s enlarged multi-regional online …

Described as a ‘must-attend’ event for the sports betting market, Betting on Sports 2019 will gather an unrivalled selection of senior decision makers from the world’s leading gambling operators. Many of them feature in the 300-strong line-up of expert speakers who will deliver the in-depth content offering that Betting on Sports is synonymous with, sharing their insights on the opportunities …

LeoVegas said it has found a more balanced geographical mix despite finding the UK market “challenging” and delivering just satisfactory results in Sweden. The operator’s Group CEO Gustaf Hagman said that Q2 2019 was its best quarter ever, with revenues of €94.4 million (up 8 per cent from Q2 2018) contributing to “good underlying growth and profitability” for H1 2019 …

Despite facing ‘toughened regulatory environments’, the governance of Gaming Innovation Group (GiG) details confidence in the firm’s overriding corporate strategy, pursuing ‘global geo expansion’ growth through ‘strong B2B partnerships’ coupled with ‘internal B2C’ brand launches within ‘selected markets’. Publishing its first interim results as a Stockholm-listed enterprise, GiG records H1 2019 group revenues of €63 million, down 14% on corresponding …

Gambling group GVC Holdings has confirmed that it will be carrying out a major reshuffle of its senior product team in a bid to fine tune its current operational structure.  As part of the reshuffle, GVC’s deputy chief operating officer Valery Gelfman will be handed the responsibility of monitoring the operator’s senior product team.   Commenting on the changes, Shay Segev, …

Sportradar is the first industry supplier to hold data distribution deals with each of the ‘big four’ US sports leagues – the NFL, NBA, MLB and NHL – after extending an existing deal with the NFL, the last of the four to approve the sale of official data to legal bookmakers. Key additions to the existing partnership include exclusive distribution …