Sportsbook

SBC Case Study: Paddy Power – Social Inspection

Following his series exploring Facebook and gambling, SBC’s Sam Cooke gives insight into the current social strategy for Irish igaming bookmaker Paddy Power and its social media strategy. The bookmaker now dominates industry social coverage and has extended its social reach through social mediums into the public eye. Put simply Paddy Power warrented further social inspection Paddy Power social coverage …

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EQT invests in Sportsradar to aid future growth

EQT VI has agreed to enter into a partnership with Sportradar AG (“Sportradar” or the “Company”) and to buy shares from the founder, various management shareholders and EQT Expansion Capital II. Sportradar is the market leading provider of live sports information, odds solutions and fraud detection and prevention services for customers in the bookmaker, media and federation markets. EQT VI was attracted to …

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BETEGY Signs sports data deal with Chinese SunLoto

BETEGY, the digital sports data technology start-up, today announced that they are to provide their patented football sports betting prediction software in an exclusive 3-year licensing agreement with Chinese Welfare and Sports Lottery provider SunLoto operators of the Wozhongla brand. The Sports Lottery market in China was worth $21.9Billion in 2013 and the agreement sees BETEGY as one of the first European companies …

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Bodugi undergoes liquidation

Social sports betting operator Bodugi has confirmed that it has placed its operations under voluntary liquidation. In a general meeting held last month between creditors and investors in the company, it was decided that Bodugi would seek liquidation and wind up its assets. Robert Cundy of insolvency practitioner RJC Financial Management was appointed liquidator of the operator. Reports from Companies …

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Betfred enters Aussie mobile sports betting market

Igaming operator Betfred moved ahead with plans to enter the Australian igaming market, with the soft launch of its mobile sports betting product. The mobile sports betting offering is tailored to the Australian sports betting market, offering Australian customers markets on popular sports such as Cricket, aussie rules football and A-League soccer. Betfred had been granted a regional sports betting …

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Rob Esteva – Onside Analysis – Bridging the sports data gap

Ahead of the 2014 World Cup in Brazil, team SBC catches up with Rob Esteva Director of Sports Research & Analysis at Onside Analysis, specialists in performance analytics and qualitative analysis in sport. Rob discusses the current data and analysis set ups of sports betting operators, and how they could be improved. Esteva further discusses why sports data and analysis …

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Canbet loses UK operating licence

Struggling igaming operator Canbet has surrendered its UK operating licence in the face of mounting financial concerns.  The UK Gambling Commission stated that Canbet’s operator licence had been removed on the 7th of May 2014. The operator had been struggling since the closing months of 2013, at the end of January 2014 a number of the operators customers had made …

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Sky Bet selects mcgarrybowen as new creative lead agency

Sky Betting and Gaming has appointed mcgarrybowen as its new creative marketing agency, as the operator seeks to bring in new marketing and branding initiatives for its online gambling portfolio. International marketing agency mcgarrybowen , with offices in New York, Chicago and London, won a three way pitch, against Brothers and Sisters and FCB Inferno last April. Sky Betting and …

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bwin.party seeks three new directors ahead of governance restructure

bwin.party announced last Friday direct changes to its corporate governance set-up, as the operator looks to hire three new independent directors. Following an independent board evaluation carried out by governance consultancy Linstock Limited, bwin.party announced that it would be seeking new independent directorship, to aid the operators future digital strategies and market growth. The operator review of director management had …

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FA Cup is the punters’ no.1 football competition

More than a quarter of Brits will have a flutter on the final. When it comes to betting, the FA Cup is the UK’s football competition of choice, according to a survey of 2,000 adults commissioned by online payments company Skrill. According to the survey, more than one in four (26%) people will attempt to pick the winner of the …

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