SBC News Voice of the Sports Betting Industry
William Hill Innovation Directors Crispin Nieboer and Jamie Hart will be displaying the operators latest innovation mechanisms at the Digital Shoreditch Festival (London – May 11 -24).
The operator who runs an innovation lab in Shoreditch London, will be showcasing its prototype for its “Get in The Race” app for Google Cardboard. The app which has been created in partnership with UNIT9 development offers punters ‘a real-life horse race in a 3D virtual environment, “sitting” on the horse they have backed and watching every twist and turn from the jockey’s point of view’.
William Hill will further launch its public developer site and API program – WH Labs which aims to open up William Hill development functionalities for features such as integrated odds, log-in mechanisms, bet placements and interface functionalities.
The developer site will feature technical information, documentation and test areas for sports betting development, which William Hill hopes will foster innovation and by opening collaboration with the technical community.
Innovation Directors Crispin Nieboer and Jamie Hart will further contribute to the Shoreditch Digital Festival by hosting a panel session on : “Enhancing the sports betting experience with VR, AR and wearables” Monday 11 – 3.30pm
Speaking on the event Crispin Nieboer, Director of Corporate Development & Innovation, said:
“We’ve only been in Shoreditch for a year but we’re already benefiting hugely from harnessing the rich local environment for technical talent. The WH Labs team is now delivering innovative new products for the Group, testing and refining many “Proofs of Concept” that have gone through to live launch and collaborating with local partners to deliver break-through innovations at speed. At Digital Shoreditch we hope to take this further by highlighting the opportunities for people to join our team or access our API program to be part of the huge wave of innovation in the betting world.”
Click here for more information on the Digital Shoreditch Festival (London – May 11 -24)
