Sportsbook

ASA finds advertising breaches against Betfred & 888Sports

In its weekly ruling newsletter, the Advertising Standards Authority has found against Betfred, 888sport.com, and Isiris Racing Services, which offers a horse racing tipster facility in the Racing Post. The independent regulator and watchdog said one of Betfred’s matched bet promotions, and 888sport’s “BagBigOdds” adverts, breached several articles of its CAP Code and were cited for Misleading Advertising, Qualification, and Significant Conditions …

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Oddschecker selects Fold7 as new creative agency

Sports betting super affiliate, Oddschecker have announced the appointment of London based marketing agency Fold7 as its new creative development team. BskyB owned Oddschecker plan to release a new advertising campaign across Sky UK TV channels. The campaign which will be designed by Fold7, will be launched in September  of this year. The creative agency won the Oddschecker account after …

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Colossus Bets: Providing lotto sized sports jackpots

Bernard Marantelli, CEO and founder of innovative football pool operator Colossus Bets, explains how the company is continually developing its B2B and B2C offering. You’ve just launched HDA15 – a 15 team accumulator with a £1m jackpot. What is the thinking behind this? We built this company in the belief the public wanted lotto sized sports jackpot bets with Fractional …

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mybet sells off Spanish business division

German based European igaming and sports betting operator mybet have announced the sale of its Spanish business division to Digidas SL, for a reported fee of €275,000. Senior management chose to close operations in the region and sell off the division assets , in order to recover from €5.4 million (£4.3 million) losses posted in 2013. mybet senior management confirmed …

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Colossus Bets launches weekly £1m HDA15 football jackpot

Colossus Bets, home of the £10,000,000 Colossus and the world’s biggest football and sports jackpots, has launched a £1,000,000 HDA15 Football Jackpot aimed at dominating and consolidating the HDA (or 1X2) pools and traditional accumulator markets. Bernard Marantelli, founder and CEO of Colossus Bets, said: “Several operators currently run small 1X2 Pools, and whilst they may reach £1,000,000 once a …

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William Hill partners with Southampton FC

William Hill have continued the summer trend of sports betting operators partnering with English Premier League football clubs, by agreeing partnership terms Southampton FC to become the football clubs official betting partners. The William Hill brand will be promoted throughout Southampton FC’s St Marys stadium and will be a further promoted on the Football Clubs digital inventory. Gareth Rogers, Chief …

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Betfair switches to a B2B model in Australasia

Betfair PLC today announces that it has sold its 50% stake in Betfair Australasia Pty Limited (“Betfair Australia”) to joint-venture partner Crown Resorts Limited Betfair has concurrently entered into an agreement with Crown to continue to provide its betting exchange in Australasia under a B2B model and will receive a share of revenues generated by the exchange in those markets. …

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Paddy Power customer dataset sold for €7600

Jason Ferguson, the man accused of hacking and stealing information from 649,055 Paddy Power customers, says he bought the data through an online message board last December and denies accountability. He told Bloomberg News that he was also offered a new dataset for €7600 (£6030). “I bought lots of data for marketing but I did not hack anything.” “Is it ethical? To my knowledge, …

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Richard Glynn Ladbrokes “a far stronger company and well positioned for growth”

Weekend news reports stated that Ladbrokes Chief Executive Richard Glynn’s fate would be decided by this Tuesday interim performance report.  The Sunday Times had reported that a group of major shareholders were greatly concerned with the company’s performance under Glynn’s leadership. On Tuesday Ladbrokes published a profit after tax drop of 49.8% to £23.7m for the period, with huge drops …

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La Liga teams up with Couchmans to create data strategy

International sports law firm Couchmans LLP has been advising Spain’s top football leagues on their data strategy over the past year, culminating in the recently announced “official data partner deal” between Liga de Futbol Profesional (LFP) and UK company Satellite Information Services (SIS). Under the official data partner deal, SIS has been appointed as LFP’s official partner to collect and …

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