Sport

C&N Sporting Risk has launched its BetitRight service in a bid to leverage key data outputs from predictive modelling to bet on football. The new platform has evolved out of C&N Sporting Risk’s profitable betting syndicate, now in its seventh year of operation, and has been described as the company’s ‘gaming arm’.  Henry Newman, Co-Founder of Sporting Risk, commented: “BetitRight …

FUN88 has renewed its agreement with North London football club Tottenham Hotspur,  as its official betting partner in Latin America and Asia. On the 10th anniversary of the partnership, FUN88 will continue its work with Tottenham across a series of activations to engage with fans in both mature and emerging Latin American and Asian markets. The collaboration will also leverage an increasing number …

Svenska Spel has announced that it has allocated an additional SEK 1 million (€100,000) in prize money to be distributed amongst Swedish pro-ski and pro-snowboarding competitions this winter. The extra prize funding has been pledged to Skidförbundet – Sweden’s Ski Association, who last winter expanded its sponsorship agreement with Svenska Spel, who became the principal sponsor of all Swedish pro-Ski …

DCMS will allow the Premier League to renew its current broadcast agreements, without the mandatory requirement of undertaking a tender process for rights. The decision has been granted by DCMS to guarantee that funding remains consistent across all levels of the football pyramid, as the Premier League serves as the main benefactor of youth development, grassroots football academy and community …

The Tote has signed an agreement with Britbet, enabling the company to offer the Tote Guarantee across the sports betting operator’s 55 racecourse partners. As a result of the partnership, the Tote Guarantee will be made available on-course at Britbet-affiliated racetracks for a trial period of three months until January 2022. However, the partners are ‘hopeful that a positive response …

Super Group has lauded the social responsibility focus of its marketing efforts, applied across all the football sponsorship portfolio of its flagship sportsbook property Betway. Issuing an update on Betway’s football portfolio, the group pointed to the brand’s success in the UK, where it has forged collaborations with 13 clubs in the English Premier League, most prominently West Ham United …

The Racing Post and Leopardstown have announced an extension to their partnership, with the outlet providing title sponsorship and race sponsorship of day one of the racecourse’s Christmas Festival. Under the terms of the four-year agreement, day one of the festival will continue to be called Racing Post Day, whilst the feature race of the day will be billed as …

Sports betting technology company OpenBet enjoyed a strong performance at this year’s Melbourne Cup, processing an average of 65,000 vets per minute on its platform. Describing its scalable platform technology as ‘pivotal’ in handling the betting activity ahead of the race, one of the most popular horse racing fixtures in the Australian sport, OpenBet provided its services to notable operators …

Betway has added another sports tournament to its portfolio of partnerships, signing an extension with Belgium’s Croky Cup knockout football competition. The multi-year partnership will see Betway secure branding and marketing across LED perimeter billboards at stadiums hosting Croky Cup matches from Round 32 until the final game, whilst also gaining activation rights across the tournament’s channels. One of the …

Greyhound Racing Ireland (GRI) has announced a partnership with elderly persons charity Alone to organise a nationwide open event at Irish racecourses in memory of COVID-19 victims. Members of the public will be given free admission to the event, which has been titled “Ag Rásaíocht Le Chéile” (‘Racing Together’), although racegoers have been encouraged to purchase a €2 programme, the …