Sport

DCMS will allow the Premier League to renew its current broadcast agreements, without the mandatory requirement of undertaking a tender process for rights. The decision has been granted by DCMS to guarantee that funding remains consistent across all levels of the football pyramid, as the Premier League serves as the main benefactor of youth development, grassroots football academy and community …

The Tote has signed an agreement with Britbet, enabling the company to offer the Tote Guarantee across the sports betting operator’s 55 racecourse partners. As a result of the partnership, the Tote Guarantee will be made available on-course at Britbet-affiliated racetracks for a trial period of three months until January 2022. However, the partners are ‘hopeful that a positive response …

Super Group has lauded the social responsibility focus of its marketing efforts, applied across all the football sponsorship portfolio of its flagship sportsbook property Betway. Issuing an update on Betway’s football portfolio, the group pointed to the brand’s success in the UK, where it has forged collaborations with 13 clubs in the English Premier League, most prominently West Ham United …

The Racing Post and Leopardstown have announced an extension to their partnership, with the outlet providing title sponsorship and race sponsorship of day one of the racecourse’s Christmas Festival. Under the terms of the four-year agreement, day one of the festival will continue to be called Racing Post Day, whilst the feature race of the day will be billed as …

Sports betting technology company OpenBet enjoyed a strong performance at this year’s Melbourne Cup, processing an average of 65,000 vets per minute on its platform. Describing its scalable platform technology as ‘pivotal’ in handling the betting activity ahead of the race, one of the most popular horse racing fixtures in the Australian sport, OpenBet provided its services to notable operators …

Betway has added another sports tournament to its portfolio of partnerships, signing an extension with Belgium’s Croky Cup knockout football competition. The multi-year partnership will see Betway secure branding and marketing across LED perimeter billboards at stadiums hosting Croky Cup matches from Round 32 until the final game, whilst also gaining activation rights across the tournament’s channels. One of the …

Greyhound Racing Ireland (GRI) has announced a partnership with elderly persons charity Alone to organise a nationwide open event at Irish racecourses in memory of COVID-19 victims. Members of the public will be given free admission to the event, which has been titled “Ag Rásaíocht Le Chéile” (‘Racing Together’), although racegoers have been encouraged to purchase a €2 programme, the …

UEFA, the governing body of football in Europe, has awarded its first ever contract for sports betting data to Sportradar. The new agreement will see Sportradar become the continental governing body’s authorised collector and distributor of data for betting purposes, building on its current position as the authority’s integrity partner for the past 12 years.  Sportradar will collect and distribute …

SIS (Sports Information Services) has moved to strengthen its position in the African betting market, partnering with sportsbook operator Marshalls World of Sport to launch its South African 24/7 Live Betting Channel. Going live across Marshalls’ retail and online verticals, the new product has been tailored specifically for the South African market and features live streams, pictures, data, commentary, on …

PA Betting Services has partnered with Chilean pre-race content, tipping, stats and breeding information provider ElTurf, in a bid to expand its reach in Latin America. The exclusive collaboration will see the new partners work to combine their respective specialities to provide pre-race content ‘at comparable levels to those seen from both North America and the UK’ to Latin American …