Sport

Betfred has strengthened its presence and marketing in the European rugby league scene, having renewed its sponsorship arrangement with the top-flight Super League for a further two years. The contract extension will see the retail and online sports betting operator continue to cooperate with the league on the ‘Gamble Responsible’ campaign, currently promoted at Super League fixtures. Additionally, the renewal …

ITV has announced that it will broadcast ‘Against the Odds’ on Tuesday 19 October a new sports documentary series co-developed and funded by Coral.   The ten-part series will showcase unique insights on the individual journeys and experiences of athletes who have risen to the top of their sports.  Each episode of Against the Odds will be presented and narrated …

Asiabet33 has been named as the official Asian betting partner of EFL Championship side Fulham FC, under the terms of a deal covering the 2021/22 season. The firm primarily focuses on providing ‘cutting edge technological’ solutions to industry incumbents across the Asia betting and gaming market, and is currently active in Malaysia, Singapore, Thailand and Japan. “Asiabet33 is thrilled to …

Betclic has entered an agreement to provide The Portuguese Women’s Basketball League the same sponsorship pay as the men’s competition. Over the next three years, the partnership will see an investment of €3 million for both competitions, which comes from a partnership protocol signed between the Portuguese Basketball Federation and Betclic Portugal.  Pureza Sousa, Betclic’s Portugal Country Manager, commented: “It’s …

LV Bet has entered into a partnership with Boreham Wood FC to expand its UK coverage by becoming the stadium-naming partner of the club. The operator is seeking to broaden its reach through coverage on both BT Sport,Sky Sports and Twitch, as the stadium also hosts Arsenal’s Women’s Premier League fixtures and Men’s under 18, 19 and 23 ties. Danny …

Olybet has signed an agreement with ACF Fiorentina to become the Seria A team’s official regional betting partner, whilst strengthening company exposure at the Artemio Franchi Stadium. The collaboration sees OlyBet and OlyBet.TV branding become visible on the sideline LEDs throughout Europe and in the home games’ digital overlay technology that was adopted by the club at the start of …

Fonbet has linked with Russian ice hockey team Salavat Yulaev, as the betting company gains brand exposure through the team’s ‘largest advertising contract’. Over the next four years, the Fonbet logo will be shown ‘prominently’ on the Ufa teams’ kit, as well as around the Ufa Arena. Rinat Bashirov, Director General of Salavat Yulaev, commented: “We’re excited to have a long term agreement …

Matt Hancock MP has called on the government to address ‘loopholes’ in the UK’s horse racing betting levy, warning that the British racing scene could fall behind other countries.  As reported by the Racing Post, the former DCMS minister and ex-Health Secretary made the remarks while addressing parliament yesterday, and identified what he believed were two major areas for change. …

Following reports that the DCMS is moving to ban sponsorship arrangements between betting companies and Premier League football clubs, Bolton Wanderers has moved to sever its ties to the industry. In place of its links with the betting and gaming industry, Bolton will instead seek to form partnerships with charities and organisations specialising in betting addiction treatment. Although making its …