Sport

In a continuation of its horse racing focused product-orientation and marketing, BresBet has announced support for a programme centred around the sport on a community radio station Three Valleys Radio. Three Valleys is a community sports programme developed by and for followers of National League team Yeovil Town FC, located in horse racing heartlands in the the Southwest of England.  …

Kindred has made a commitment to support Great British Racing’s (GBR)‘Racing is Everyone’s Sport’ inclusivity campaign, in a strengthening of its CSR initiatives. The international Nasdaq Stockholm-registered gambling group’s Unibet sports betting operator served as the sponsor of the Unibet Becher Chase Day at Liverpool’s Aintree Stadium on Saturday. In doing so, Unibet encouraged jockeys participating in the race to …

Entain has extended its horse racing streaming tripartite partnership with SIS (Sports Information Services) and the Racecourse Media Group (RMG) until 2026. The contract renewal has seen the FTSE100 gambling group secure media feeds from 35 British racecourses for its Ladbrokes and Coral retail holdings. RMG extended its own contracts with the 35 racetracks in question earlier this year under …

Racing Post, part of Spotlight Sports Group, has announced a new agreement with Cheltenham racecourse to sponsor the December Gold Cup. The Grade 3 handicap chase, one of the highlights of the international meeting, will be staged as the Racing Post Gold Cup on Saturday 11 December. It will be broadcast via the Spotlight Sports Group-owned racing news outlet’s app …

BETER has integrated on-court table tennis players’ heart rate data into its Setka Cup offering with the aim of strengthening customer engagement and boosting incremental revenue for clients.  In-game monitors are used to track and analyse the heart rate levels of table tennis players competing in the tournament in order to track in-game performance and recovery rates and deliver ‘an …

Stake.com, the principal sponsor of Watford FC, has leveraged its agreement with the club for a new social responsibility initiative in support of Rainbow Laces. As a result of the commitment, the crypto-based sports betting and casino games operator’s LED branding at the Vicarage Road stadium will be changed to support Rainbow Laces, a campaign by the Stonewall organisation, during …

Planet Sport has moved to enhance its cross-sell opportunities between sports betting and casino by integrating its video sports content and odds streams into its live casino offering. Detailing an ambition to maintain and strengthen engagement ‘between each bet’, the Leeds-based B2C and B2B sports media group has announced the launch of its Planet Vision platform. The company hopes that …

C&N Sporting Risk has detailed confidence in the continued strong performance of its BetitRight bet-prompt and in-play service, as the company maintains plans for further development of its in-play offering. A greater enhancement of the firm’s in-play focus has been motivated by a strong performance for the BetitRight product, with Sporting Risk primarily pointing to Betfred’s leveraging of the product …

Betway has announced its sponsorship of the 2022 and 2023 editions of The Rio Open, becoming the tennis tournament’s premium betting partner. The new collaboration sees the Super Group-owned brand gain association rights as well as courtside branding throughout the competition. Anthony Werkman, CEO of Betway, noted: “Adding to our already enviable existing portfolio of tennis sponsorships, we’re delighted to …

The decision by Manchester United to sack Ole Gunnar Solskjaer will not have come as a surprise to many fans, nonetheless, it created stir within sports betting markets.  Reports on Thursday that Ralf Rangnick would assume the position on an interim basis have not silenced bookmakers, with many pricing ‘Next Permanent Manager’ odds –  a market that commentators have observed …