SBC News Voice of the Sports Betting Industry
SIS (Sports Information Services) has renewed its partnership with heritage Spanish gambling firm Grupo Orenes as lead international racing data supplier for its Versus retail property.
The extended deal will see SIS continue to provide its racing content to Versus, encompassing UK and Irish fixtures, international racing form.
Additionally, greyhound meetings from the UK, Ireland, Germany, Hungary, Latin America, the US, Mexico and Dubai are also covered under the agreement, which has been in place since 2017.
Angel Calderon, Head of Sales (LatAm & Iberia) at SIS, said: “We truly value our partnership with Orenes Grupo and its Versus brand, which over the years has seen SIS continue to enhance its 24/7 live betting content offer and bring superior horse and greyhound racing action to its retail customers.
“Sealing this contract extension with one of Spain’s biggest operator groups is an important milestone for us. SIS is fully committed to bringing world class 24/7 live betting services to retail and online operators across the globe.”
Versus currently operates as the dominant bookmaker in the provinces of Murica and Galicia. An upgraded partnership will see Versus 1,000 betting shops leverage SIS’ 24/7 live betting content across venues, designed to increase betting volumes on racing fixtures.
Last year, the partners moved to enhance the scope of the arrangement with early morning prices and derivatives for both horse and greyhound racing, supplied via SIS Trading Services.
This covers markets such as ‘betting without the favourite’, additional place markets, ‘odds vs events’ and ‘inside vs outside’.
Juan Jose Lopez, Director of the Betting and Gaming Division at Orenes Grupo, said: “SIS and its high quality racing offering have been an integral part of our retail operations for several years, consistently proving popular with bettors across our network of betting rooms.
“The team at SIS has been a pleasure to work with and we look forward to collaborating on yet more exciting projects to ensure our customers have access to the very best in horse and greyhound betting content.”
