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BREAKING
Sportsbook
Time to read: 2 min
Swansea City seeks to expand Asian commercial presence with Letou shirt sponsorship
June 19, 2017
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Europe
Time to read: 1 min
Winamax renews French Ligue 1 football sponsorships
June 16, 2017
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Marketing
Time to read: 2 min
Partnership upgrade sees Betfred become Bolton Wanderers official shirt sponsor
June 15, 2017
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Sportsbook
Time to read: 2 min
Rangers extends 32Red shirt sponsorship
June 15, 2017
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Retail
Time to read: 1 min
Planetwin365 nets Serbia FAS partnership
June 14, 2017
BREAKING
Retail
Time to read: 2 min
Eurobet Italia gets 'Super Live Football' with Metric Gaming
June 8, 2017
BREAKING
Europe
Time to read: 1 min
Ruhm Bayern...Tipico renews betting partnership with FC Bayern Munich
June 2, 2017
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Sportsbook
Time to read: 2 min
Danke...Bwin nets €3 million a season partnership with Borussia Dortmund
May 17, 2017
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South America
Time to read: 1 min
Bumbet nets CONMEBOL Sudamericana Premium Partnership
May 10, 2017
Matchbook #bofcon2017
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Events
Time to read: 5 min
BtoBet - Sponsor Profile - #bofcon2017
April 13, 2017
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Esports
Time to read: 2 min
Telegraph Media Group launches ‘Telegraph Predictor’ game with i-pools
March 22, 2017
sbc news logo
BREAKING
Features
Time to read: 7 min
Getting shirty in the Bundesliga - A tale of bookmakers and sponsorship
March 21, 2017
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Sportsbook
Time to read: 4 min
50/1 for Leicester City and Shakespeare to do the impossible
March 17, 2017
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Latest News
Time to read: 2 min
Kick off...Facebook signs live content partnership with MLS & Univision
March 13, 2017
03:26
BREAKING
Europe
Time to read: 1 min
Bookmakers find no fun in Barcelona's epic Champions League comeback
March 9, 2017
BREAKING
Featured News
Time to read: 2 min
Sports Game Changer? Google launches YouTube TV
March 2, 2017
BREAKING
Europe
Time to read: 1 min
Tipbet nets SK Sturm Graz betting partnership
February 24, 2017
Valentine’s Day - Copyright: yonibunga / 123RF Stock Photo
BREAKING
Retail
Time to read: 2 min
Survey shows fans choose football over Valentine’s Day romance
February 14, 2017
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BREAKING
Features
Time to read: 4 min
Super Soccer Oddsfeed: The slow death of the FA Cup
February 1, 2017
BREAKING
Europe
Time to read: 3 min
Bookmakers give mixed reactions to expanded 48-team FIFA World Cup
January 18, 2017
Copyright: bowie15 / 123RF Stock Photo
BREAKING
Features
Time to read: 6 min
Betting on transfers in January - Rumour has it...
January 12, 2017
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BREAKING
Features
Time to read: 5 min
The FA Cup - Any magic for the bookies?
January 4, 2017
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BREAKING
Retail
Time to read: 2 min
Barton's betting holds up Burnley move
December 30, 2016
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Featured Articles
SBC signs Lisbon deal
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Events
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SBC signs long-term agreement to remain in Lisbon until 2030
October 2, 2026
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Events
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SBC Summit Day 3: Prediction markets praised as "extraordinary opportunity in innovation" but doubts remain
October 1, 2026
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Features
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SBC Summit: Reflecting on the global expansion of the AFA brand
October 1, 2026
Entrance to the SBC Summit Lisbon 2026
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Events
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 SBC Summit 2026: live from Lisbon Day 2
September 30, 2026