Spotlight Sports Group intends to strengthen engagement with bettors via the launch of a bespoke Euro 2020 package ahead of the continental football championships this summer. Based on short-form, pre-match tipping and available in 70 languages, Spotlight’s Euro 2020 package is specifically designed to reach a global audience and engage with customers in multiple territories. ‘It’s a huge summer of …
Read More »Sport
Betclic adds Top 14 sponsorship to its home market duties
Betclic Group has continued its home-market sponsorship drive after announcing that it will serve as the official sportsbook partner of French rugby union’s Top 14 league. Yesterday, France’s National Rugby League (LNR), the governing body of the Top 14, announced that Betclic had secured a three-season arrangement to serve as the league’s principal sports betting partner. The agreement will see …
Read More »SBC Innovation Report: Football Player Props, Part 1
We put the latest football player prop products under the microscope in conjunction with Stats Perform and Degree 53 The first in a three-part series for SBC News features Ladbrokes’ Five-a-Side game Click here to read part 2 of the series on Boylesports‘ Player and Team First Markets Click here to read part 3 of the series on Sky Bet‘s …
Read More »Novibet enhances horse racing marketing with ARC deal
Novibet has strengthened its marketing in the horse racing sector via an agreement with the Arena Racing Company (ARC), securing sponsorships of two fixtures. As a result of the agreement, Novibet will act as title sponsor of the Park Oaks and Derby Trials races at Lingfield racecourse, taking place on 8 May and broadcast on free-to-air ITV Racing as well …
Read More »UEFA to begin investigation into Ibrahimovic and BetHard partnership
UEFA is due to launch an investigation into the ongoing partnership between footballer Zlatan Ibrahimovic and online betting operator BetHard. The European football governing party has announced that an Ethics and Disciplinary Inspector has been appointed to lead the investigation into the Swedish player, to assess whether his collaboration with BetHard violates codes of ethics. The AC Milan striker’s ‘alleged …
Read More »Sportradar to ‘uphold and protect’ WAFF sporting integrity
The West Asian Football Federation (WAFF) has joined Sportradar’s list of clients, utilising the firm’s services to ‘uphold and protect’ the integrity of regional tournaments. Sportradar’s Integrity Services Education and Prevention team will take an active role in the provision of educational material to key stakeholders in WAFF tournaments. This series of educational workshops will cover a diverse range of …
Read More »Matchroom media arm enhances OTT operations with Loop acquisition
Matchroom has announced that it has acquired Loop – a live streaming and production company that has previously collaborated with the promoter. Becoming a wholly owned subsidiary of Matchroom Media – the agency’s media arm launched earlier this year to act as home to production of live events – Loop will help to deliver content for Matchroom’s portfolio of properties, …
Read More »Europe flagged as continent responsible for most betting alerts by GLMS
The Global Lottery Monitoring System (GLMS) has released its report for Q1 2021, identifying Europe as the continent most responsible for suspicious betting alerts. A total of 23 alerts were reported to GLMS’ international sporting partners, of which four were sent to FIFA, seven to UEFA, three to the TIU, two to ESIC and two to the IOC. The remaining …
Read More »Matchroom Boxing on the brink of finalising ‘nine figure’ DAZN deal
Matchroom Boxing is on the verge of inking a ‘record-breaking’ agreement with sports streaming service DAZN, which will replace Sky Sports as the company’s exclusive UK broadcast partner, according to reports. Following the announcement that Eddie Hearn will succeed his father Barry Hearn as Chairman of the Matchroom Sport brand upon his retirement, the promoter has struck a landmark rights …
Read More »Jonathan Smith: Betbuilder the growth tool for wide open Euros
Sportsbook growth strategist and risk management expert, Jonathan Smith, founder of Sportsbook Models, tells SBC that this summer’s UEFA Euro 2021 Championship will be no easy ride for bookmakers and why trading teams should power up their betbuilder inventories. ________________________ SBC: Hi Jonathan, thanks for this interview. From your pre-market observations, how have bookmakers been preparing for this tournament? Jonathan …
Read More »