Betfair launches Fairer Game campaign seeking female football coaching talent

Partnering up with Women in Football, Betfair has launched its ‘Fairer Game’ campaign this week, with the betting firm funding 50 female football coaches who will aim to gain their UEFA B licenses.

The company has set itself the long-term goal of doubling the number of UK female football coaches with UEFA A licenses, which at present stands at 29 compared to +1,400 men.

The bookmaker will cover the cost of £50,000 required for the 50 candidates to take up the UEFA B license course. Betfair will also provide learning opportunities for the coaches through the pre-existing Cash 4 Clubs initiative.

In order to kick-start the initiative, Betfair has hired former Arsenal and England Woman’s professional footballer Rachel Yankey as Campaign Ambassador. Yankey who holds a UEFA coaching certificate, will provide mentoring for the 50 selected candidates.

Yankey commented on the Fairer Game campaign; “As a youngster I was determined to follow my ambition and love for football and that determination is what got me to where I am today. Both representation and access for women in football has improved in recent years but it’s still not a level playing field, which is why I’m thrilled to be a part of the Betfair Fairer Game campaign.

Betfair informs that candidates wishing to apply, have to be over 21-years and hold a UK Level 2 coaching qualification. Applications must be summited via the Fairer Game website at https://promotions.betfair.com/fairer-game

Betfair ‘Fairer Game’ Campaign