K8.com nets Manchester City ‘Asia Betting Partnership’

English Premier League side Manchester City FC has announced that Asian focused firm Kai-Fa Yule operator of the K8.com sports betting brand has secured a ‘multi-year’ agreement becoming its ‘Official Asia Betting Partner’.

Philippines-based bookmaker K8.com, will receive premium placement within all Manchester City, Asian related coverage, and will further be promoted throughout the Etihad Stadium (capacity: 55,000) on match days as City looks to regain the Premier League title.

K8.com marketing detailed that it would begin to push a series of promotions with Manchester City, offering “money can’t buy” expriences for its sports betting customers.

Michael McQuade Kai-Fa Yule representative was pleased to have secured K8.com’s biggest sponsorship to date “The Premier League is one of the biggest football leagues with a large audience and vast influence in Asia.This partnership is the perfect platform to promote our brand.”

Damian Willoughby, Senior VP of Partnerships at City Football Group, commented: “We are delighted to welcome K8.com to the Manchester City family.

“City has a growing and passionate fanbase in Asia and our commercial profile in the region continues to strengthen, supported by offices in Shanghai, Singapore and Tokyo. This partnership will allow City fans in Asia to interact with the club in a new and exciting way and we’re looking forward to working together.”