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Betclic adds Top 14 sponsorship to its home market duties

SBC News Betclic adds Top 14 sponsorship to its home market duties

Betclic Group has continued its home-market sponsorship drive after announcing that it will serve as the official sportsbook partner of French rugby union’s Top 14 league. Yesterday, France’s National Rugby League (LNR), the governing body of the Top 14, announced that Betclic had secured a three-season arrangement to serve as the league’s principal sports betting partner.  The agreement will see …

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UEFA to begin investigation into Ibrahimovic and BetHard partnership

SBC News UEFA to begin investigation into Ibrahimovic and BetHard partnership

UEFA is due to launch an investigation into the ongoing partnership between footballer Zlatan Ibrahimovic and online betting operator BetHard. The European football governing party has announced that an Ethics and Disciplinary Inspector has been appointed to lead the investigation into the Swedish player, to assess whether his collaboration with BetHard violates codes of ethics. The AC Milan striker’s ‘alleged …

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Sportradar to ‘uphold and protect’ WAFF sporting integrity

SBC News Sportradar to ‘uphold and protect’ WAFF sporting integrity

The West Asian Football Federation (WAFF) has joined Sportradar’s list of clients, utilising the firm’s services to ‘uphold and protect’ the integrity of regional tournaments. Sportradar’s Integrity Services Education and Prevention team will take an active role in the provision of educational material to key stakeholders in WAFF tournaments. This series of educational workshops will cover a diverse range of …

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Matchroom media arm enhances OTT operations with Loop acquisition

SBC News Matchroom media arm enhances OTT operations with Loop acquisition

Matchroom has announced that it has acquired Loop – a live streaming and production company that has previously collaborated with the promoter. Becoming a wholly owned subsidiary of Matchroom Media – the agency’s media arm launched earlier this year to act as home to production of live events – Loop will help to deliver content for Matchroom’s portfolio of properties, …

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Europe flagged as continent responsible for most betting alerts by GLMS

SBC News Europe flagged as continent responsible for most betting alerts by GLMS

The Global Lottery Monitoring System (GLMS) has released its report for Q1 2021, identifying Europe as the continent most responsible for suspicious betting alerts. A total of 23 alerts were reported to GLMS’ international sporting partners, of which four were sent to FIFA, seven to UEFA, three to the TIU, two to ESIC and two to the IOC. The remaining …

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Matchroom Boxing on the brink of finalising ‘nine figure’ DAZN deal

SBC News Matchroom Boxing on the brink of finalising ‘nine figure’ DAZN deal

Matchroom Boxing is on the verge of inking a ‘record-breaking’ agreement with sports streaming service DAZN, which will replace Sky Sports as the company’s exclusive UK broadcast partner, according to reports. Following the announcement that Eddie Hearn will succeed his father Barry Hearn as Chairman of the Matchroom Sport brand upon his retirement, the promoter has struck a landmark rights …

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Jonathan Smith: Betbuilder the growth tool for wide open Euros

SBC News Jonathan Smith: Betbuilder the growth tool for wide open Euros

Sportsbook growth strategist and risk management expert, Jonathan Smith, founder of Sportsbook Models, tells SBC that this summer’s UEFA Euro 2021 Championship will be no easy ride for bookmakers and why trading teams should power up their betbuilder inventories.  ________________________ SBC: Hi Jonathan, thanks for this interview. From your pre-market observations, how have bookmakers been preparing for this tournament? Jonathan …

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UKGC under assessment in government Football Index review

SBC News UKGC under assessment in government Football Index review

The UK government has announced an official independent review into the collapse of Football Index, which will further include an assessment of the UK Gambling Commission‘s (UKGC) regulatory actions. An ‘independent expert’ will participate in the investigation into the demise of Football Index, which operated as a trading platform where users could purchase ‘shares’ in active professional footballers, receiving payments based …

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