SBC News Voice of the Sports Betting Industry
Industry in-play betting specialist Metric Gaming has announced that it has entered the Italian market in partnership with Eurobet Italia launching in Super Live product for football.
The partnership will see Eurobet add a further 250 Super Live markets per football match. Eurobet management detailed that the Metric Gaming partnership will help it differentiate its sports betting product within the competitive Italian betting market.
Carlo di Maio, Sportsbook Director of Eurobet, commented on Super Live markets: “ I have been aware of Super Live Soccer for a number of years, since Metric launched with Coral. Metric have finessed the product, made it easier to integrate and it’s a product we believe has huge potential in Italy. Super Live is a welcome addition to our soccer product suite and allows our marketing teams a huge opportunity to speak to customers, current and potential about a highly competitive engaging product, which is available on all our platforms.”
Eurobet customers will be given the opportunity to bet on unique one minute and five minute markets, challenging their customers understanding of the flow of a match, including “What will the next set piece be?” and “Will there be a goal in the next 60 seconds?”
A pleased Conall McSorley, Commercial Director of Metric Gaming, welcomed Eurobet as new Super Live partners: “We are delighted at Metric to be working closely with Carlo and his team. The Italian marketplace is hugely underserved in terms of immediate gratification, rapid fire content and we are keen to see these markets do as well in Italy as they have elsewhere.”
