South London Premier League football club, Crystal Palace FC has announced its biggest sponsorship to date, welcoming Asian focused bookmaker ManBetX as its official season 2017/18 shirt sponsor.
Club insiders have detailed that they believe the shirt sponsorship to be the ‘8th biggest deal by value’ currently held in the Premier League.
New Asian focused bookmaker ManBetX will be displayed on the front of Crystal Palace’s home and away match day football shirts. The bookmaker will also receive heightened brand exposure throughout Palace’s Selhurst Park Stadium (capacity: 26,000).
At present, ManBetX does not service an English-language website, however, the company is reported to be based in Malta and regulated by the UK Gambling Commission.
Confirming the new deal with Crystal Palace, a ManBetX spokesman said: “It’s a hugely exciting time to partner with a high profile Premier League team like Crystal Palace FC. We’re certain Crystal Palace provides us with the platform to move to new heights and are looking forward to engaging with the Club’s ever growing fan base in the UK and worldwide.”
Crystal Palace marketing detailed that ManBetX will feature prominently in the club’s planned summer tour of Asia, starting with the Premier League Asia Trophy in which they play Liverpool on July 19th in Hong Kong.
Steve Parish, Chairman at Crystal Palace, welcomed ManBetX as new shirt sponsor : “We are delighted to welcome ManBetX as the club’s official shirt sponsor. The continued growth of our international fan base and the attraction of Premier League makes the club an attractive partner for ManBetX, and our growing reach around the world gives ManBetX an ideal platform to continue its own brand growth.”