Scottish football club Glasgow Rangers FC has confirmed that it has extended its shirt sponsorship deal with UK online casino and betting operator 32Red.
32Red has acted as Rangers lead shirt sponsor since season 2014/15. The online gambling company will extend the sponsorship for a further two seasons, as Rangers FC challenges for Scottish Premier League glory.
Rangers management detailed that the football club had been offered a number of lucrative shirt sponsorship options, but decided to remain with 32Red maintaining the position. Rangers Managing Director, Stewart Robertson commented: “We are delighted to announce an extended shirt sponsorship deal with 32Red”
Updating the media, 32Red’s Matt Booth Chief Commercial Officer detailed that the company was already working with Rangers on new social and fan initiatives for season 2017/18, as 32Red seeks to boost its brand coverage and visibility.
“We have enjoyed three fantastic years as the official club sponsor of Rangers FC and we are thrilled to confirm a further two year agreement that will see the 32Red brand feature on the front of the players’ shirts.
“Everybody at 32Red would like to thank the staff at Rangers for all their help leveraging the 32Red brand over the past few years and we are excited about the journey ahead.”