Football

On Thursday night, Rangers FC qualified for the 2022 Europa League final, beating match favourites RB Leipzig 3-1 on the night (3-2 on aggregate) at Ibrox to make it through to the final against Eintracht Frankfurt in Seville on May 18. It will be the club’s first European final in 14 years, and Giovanni Van Bronckhorst’s men will be aiming …

Real Madrid midfielder, Luka Modrić, has become an ambassador of Croatia-based sports data company, SofaScore. In forming the agreement, on Sunday, Modrić was met by the company’s founders, Zlatko Hrkać and Ivan Bešlić who will see the La Liga player cooperate with the firm ahead of this year’s World Cup. In particular, the football scores and livescore provider has focused …

DAZN has finalised a non-exclusive distribution deal which will provide its La Liga content to Spanish entertainment platform, Movistar Plus+, beginning from next season. DAZN was awarded exclusive broadcasting rights for 175 LaLiga matches from 2022/23 – 2026/27, and will now make this package available to customers of Movistar Plus+ both through its app and its linear channels. “We are …

Betano has announced the renewal of its sponsorship agreement with Atlético Mineiro as the online betting site continues to appear on the team’s shirt until the end of 2024. With the original collaboration with the Campeonato Brasileiro Série A Club beginning in January 2021, the partners stated that it has been successful as it “ratifies the growing strength of betting …

Bet365 Group, the owner of Championship side Stoke City FC, has announced that it is reducing the debts of the club’s holding company by £160million. In looking to underline the owner’s continuing long-term commitment to the club and its funding, the firm converted £40million of shareholder loans into equity in Stoke City Holdings Limited and have also waived £120million of …

Armenia-based online sportsbook, VBET, has announced a partnership with Ligue 2 side Paris FC for the end of the 2021-2022 and the 2022-2023 season. The collaboration sees the platform integrated throughout the French club such as in the team’s colours with the VBET logo featuring on the kit for the next 18 months for all Ligue 2 BKT and D1 …

Russia-based Fonbet has had its partnerships suspended with top-flight football club AC Milan with immediate effect, a consequence of the country’s invasion of Ukraine. The gambling company first became the official sports betting partner of AC Milan in Russia and the CIS region in 2021, and the suspension means that the brand will no longer be visible during home games …

Parimatch Tech will limit its marketing arrangements with Chelsea FC as part of its sponsroship arrangement with the club, as the team’s owner Roman Abramovic is sanctioned by the UK government. The Russian billionaire and owner and former Director of the Premier League club was placed on a list of sanctioned business-people by British authorities due to his ties to Vladimir Putin’s …

Betsson has signed ex-professional footballer Pontus Wernbloom as its latest brand ambassador in the group’s continued investment into Swedish sports. At the online gambling company, Wernbloom will be part of the company’s activation around football and several other sport-related initiatives and productions. The former Swedish national team midfielder ended his playing career at IFK Gothenburg in 2021, also played in …

Virtual sports supplier GlobalBet has entered into an agreement with Eurobet, an Italian market subsidiary of the international Entain group. The agreement will see GlobalBet provide Eurobet with its flagship Virtual Football PRO product and ADM licensed products across both online and retail verticals – with the latter covering multiple locations throughout Italy. Developed by GlobalBet’s in-house team, the virtual …