Football

The Entain Foundation and the three Pitching In Trident Leagues (The Isthmian, Northern Premier and Southern Leagues) have offered 19 clubs grants of up to £5,000 each from the latest round of allocations. From the Trident Community Foundation, the grants cover clubs across England and Wales, with a focus on strengthening community relations. Some of the projects included are; programmes …

IMG Arena has been appointed as the official fast betting data partner for 19 European football leagues and 44 competitions. The deal sees the sports content and technology business gain access to live game data in stadiums from around 8500 matches a season and distribute this to sportsbook operators globally. This includes top and lower tiers of domestic leagues, domestic …

Sportradar Integrity Services (SIS) has secured an extension of its contract with the Brazilian Football Confederation (CBF) for a further three years. The integrity unit of Nasdaq-listed sports data and technology firm Sportradar, SIS – which first partnered with the CBF in 2017 – will also provide bet monitoring of a wider range of Brazilian football tournaments via its Universal …

Sportsbet.io has revealed a first time Bitcoin Hunt competition for Southampton FC fans as it continues as the club’s main partner. The online sportsbook and casino stated that it is aiming for followers of the Premier League side and the community to participate in the ‘Bitcoin Hunt-style’ competition moving forward its ongoing partnership. Joe McCallum, Director of Sportsbook at Sportsbet.io, …

Online payment solution, AstroPay, has agreed a new sponsorship deal with Premier League side Crystal Palace Football Club.  As a part of the deal, the firm will gain brand visibility on the team’s training kit, whilst LED lighting and visibility all around Selhurst Park will also feature AstroPays logo as well as on PalaceTV series ‘Copers Cope TV’.  Mikael Lijtenstein, …

Genius Sports has formed a deal with the Icelandic Club Association (ÍTF) and the Icelandic Football Association (KSI) as an official data, technology, and commercial partner. In a bid to accelerate the growth of the sport, the joint deal allocates the firm the exclusive rights to manage the ÍTF´s and the KSI’s official data and live video betting streams, as …

Betano, Kaizen Gaming’s online gaming operator, has become the official partner of Bulgarian professional football club, Lokomotiv Sofia, for the next three years.  From the first official match of 2022 against CSKA on Sunday, Betano’s logo will appear on the Railwaymen’s jersey, whilst securing the firm’s first club sponsorship in Bulgaria – officially marking Kaizen Gaming’s recent launch of operations …

DraftKings has been named as the official fantasy sports partner of the Norwich City Football Club for the rest of the 2021/22 Premier League season. The new collaboration sees the creation of regular content, as well as brand recognition of the US-based sports betting company throughout the Norwich City stadium, club website, and social media. Jeffrey Haas, Senior Vice president …

Betway has become the official premium partner of five football clubs in the Chilean First Division – a first in the country for the Super Group-owned brand. In a deal brokered by 1190 Sports, the teams in collaboration with the betting firm include; Union La Calera, Coquimbo Unido, Everton, Audax Italiano and Deportivo Ñublense. In looking to build on wider …

Betway has announced a deal with the Ghana Football Association (GFA) as the gambing firm becomes the development partner of the Ghana Women’s Premier League. The collaboration sees Betway focus on supporting Ghanaian teams and helping expand the league, whilst key benefits include a season-long mentorship programme with local and international resources for officials of the clubs under the auspices …