SBC News Voice of the Sports Betting Industry
Payments platform Skrill has followed its agreement with esports betting operator Luckbox with a partnership with Leeds United FC of the Premier League.
As a result of the agreement, supporters of the West Yorkshire club will be able to utilise Skrill to make purchases on the team’s official website, such as making ticket payments and buying merchandise.
The deal will enhance the platform’s status in the sports sector, following its entry into esports with February’s Luckbox partnership. The latter agreement enabled the betting operator to strengthen its customer engagement capabilities by widening available payment methods.
“With the eagerly anticipated return of fan presence at football stadiums and the incredible season which Leeds United is having, I can’t think of a more exciting time for Skrill to be entering into this partnership,” said Lorenzo Pellegrino, CEO of Skrill.
Skrill will also gain significant advertising exposure as a result of the agreement, enabled via LED screens adorning Leeds United’s Elland Road stadium, starting with this weekend’s match against Chelsea FC.
Additionally, the firm will cooperate with The Whites on producing original content for fans, such as player interviews, social media stunts and giveaways.
“We already know from our football partnerships that fans enjoy the benefits of Skrill and that our service is very relevant to them,” Pellegrino continued.
“We will be making the most of this new relationship to add value to the club’s payment ecosystem and our own valued customer and partner base to make it a winning formula all round. We wish the team all the best for the big game this weekend and the remainder of the season.”
Andrea Radrizzani, Leeds United Chairman, also remarked: “We are delighted that Skrill is joining us as a partner. Both Skrill and Leeds United are dynamic forces in our respective industries, challenging the status quo and going through a particularly exciting time in our journey.
“Both of our brands have a strong and loyal fan base in the UK and internationally, and we look forward to rewarding our fans through this partnership.”
