Football

Pan-African sports agency Rainbow Sports Global has launched its ‘African Football Data Centre’, an open information platform tracking the commercial developments of Africa’s professional football leagues. The data centre has been co-developed by Football Benchmark, the dedicated football analytics and commercial reporting tool of Big-4 auditor KPMG – with a view to provide stakeholders the most comprehensive and accurate information …

Online sports betting platform Betcris has formed partnerships with Brazilian football clubs Ceará and Fortaleza. Both collaborations aim to boost the company’s presence within the Brazilian market, where it currently has deals with brand ambassadors Ronaldinho Gaúcho, ex-professional footballer, and tennis player Natalia Gutlier. Angelo Alberoni, Country Manager of Betcris in Brazil, commented: “Betcris is a leader in Latin America …

MansionBet has confirmed the end of its collaboration with Bristol City FC, and is set to step down as the EFL Championship club’s principal partner at the end of this month. As the betting brand is removed from the team’s shirts at the end of the season, the announcement follows Mansion Group’s decision to close its sportsbook from 31 March …

8Xbet has signed former Manchester United and England player Teddy Sheringham as its latest brand ambassador in a two-year deal. The striker will play a role in the company’s Asian market expansion plans, and the deal sees Sheringham appear in branding across 8Xbet’s web and social channels. 8Xbet Founder, Ryan Li, commented on the collaboration: “8Xbet is extremely proud to …

After a turbulent two years playing behind closed doors, Boreham Wood FC has experienced a positive 2021, with strong league results, an impressive FA Cup run and a mutually beneficial partnership with LV BET.  Sponsorship arrangements between betting companies and football clubs have been under scrutiny, as the government moves ahead with its review of the 2005 Gambling Act. Gambling …

The Entain Foundation and the three Pitching In Trident Leagues (The Isthmian, Northern Premier and Southern Leagues) have offered 19 clubs grants of up to £5,000 each from the latest round of allocations. From the Trident Community Foundation, the grants cover clubs across England and Wales, with a focus on strengthening community relations. Some of the projects included are; programmes …

IMG Arena has been appointed as the official fast betting data partner for 19 European football leagues and 44 competitions. The deal sees the sports content and technology business gain access to live game data in stadiums from around 8500 matches a season and distribute this to sportsbook operators globally. This includes top and lower tiers of domestic leagues, domestic …

Sportradar Integrity Services (SIS) has secured an extension of its contract with the Brazilian Football Confederation (CBF) for a further three years. The integrity unit of Nasdaq-listed sports data and technology firm Sportradar, SIS – which first partnered with the CBF in 2017 – will also provide bet monitoring of a wider range of Brazilian football tournaments via its Universal …

Sportsbet.io has revealed a first time Bitcoin Hunt competition for Southampton FC fans as it continues as the club’s main partner. The online sportsbook and casino stated that it is aiming for followers of the Premier League side and the community to participate in the ‘Bitcoin Hunt-style’ competition moving forward its ongoing partnership. Joe McCallum, Director of Sportsbook at Sportsbet.io, …

Online payment solution, AstroPay, has agreed a new sponsorship deal with Premier League side Crystal Palace Football Club.  As a part of the deal, the firm will gain brand visibility on the team’s training kit, whilst LED lighting and visibility all around Selhurst Park will also feature AstroPays logo as well as on PalaceTV series ‘Copers Cope TV’.  Mikael Lijtenstein, …