Football

Genius Sports and bet365 have come to terms on a long-term extension of their existing partnership, centred around sports content provision.  The London-based international data, tech and commercial provider will continue to supply bet365 with its portfolio of official data rights, including the Premier League, NFL, Canadian Football League (CFL), American Hockey League (AHL) and Nascar. A further caveat at …

The English Football League (EFL) faces mounting political pressure to end its title sponsorship with Sky Bet.  This weekend, the Daily Telegraph reported that EFL Chairman Rick Parry was issued a letter signed by cross-party-peers calling for the EFL to end its relationship with Sky Bet as principal sponsor of the Championship, League One and League Two. The letter cited …

Sports betting, casino and esports betting platform, Khelraja, has announced a deal with La Liga’s Sevilla FC in becoming the club’s official Asian iGaming partner. The Asian brand will hold its sponsorship rights until 30 June 2024, during which it looks to gain a bigger presence in Spain.  This will be leveraged by the club’s wide reach and popularity, for …

Bolton Wanderers FC has backed the ‘Against the Odds’ campaign in the hopes to stop gambling sponsorships and advertising across sport. Aiming to ‘spark a nationwide movement’, the operation is reportedly in talks with several football clubs. The campaign prominently looks to demonstrate the prevalence of the betting marketing in sport. “The gambling industry often talks about ‘gambling responsibly’ but …

The FA has summoned a 10-year ban on Stratford Town defender Kynan Isaac, who is accused of placing illegal bets on matches he was involved in.  Isaac (31), who has played for nine different football clubs during his career, has been charged with spot-fixing and aiding illegal bets placed during an FA Cup tie played on 7 November 2021. During …

Genius Sports has been named the official data partner of the Isuzu UTE A-League Men (ALM) and Liberty A-League Women (ALW) for their 2022-23 season. Through the firm’s 24/7 bet monitoring technology and educational services, the exclusive deal, formed with the Australian Professional Leagues (APL), aims to protect Australian football from match-fixing and betting-related corruption. The data company outlined that …

Planetwin365 has announced an enhanced sponsorship agreement of the Lazio women’s football team. The SKS365-owned brand will have its logo inserted both in the S.S. Lazio’s training ground and in the Mirko Fersini stadium, for the 2022/2 season. Notably, signage of the operator’s latest platform, Planetwin365.news, will now be appearing on the sides of the Olympic Stadium during the men’s …

When New Year’s Day rolls around in three months’ time, many sportsbook managers may hope to never again hear the words ‘World Cup’ after what is expected to be a hectic and somewhat challenging Q3. As Matt Scarrott, BetVictor’s Director of Emerging Markets, observed: “The World Cup is never far from our minds, as soon as one finished finished we …

Sky Sports has enhanced its partnership with Scottish Professional Football League (SPFL) to show ‘more matches than ever before’. The new broadcast agreement includes up to 60 matches from the Scottish top-flight exclusively live each season from 2024/25, with scope to increase this over the term of the deal. However, for the first time, exclusive live fixtures from the Scottish …

StarCasinò Sport has announced that it has become a new premium partner of Serie A’s AS Roma. The Casino-operated platform provides fans of the Italian top-flight side access to latest news as well as ‘exclusive content dedicated to them’. This includes a Roman Experiences video unveiled to mark the announcement. “We are particularly happy with this partnership,” expressed Stefano Tino, …