Football

Benelux online casino and sportsbook operator Circus has moved to strengthen its brand coverage within Belgian football announcing a ‘structural partnership’ with KAA Gent.  The flagship brand of Liège-based online gambling group GAMING1, Circus secures a partnership with the Belgian Pro League’s biggest Flemish football club. Though disclosed this morning, the sponsorship kicked-off in July with KAA match against Standard …

Sportsbet.io has jointly announced the opening of the Saints Social Club with Southampton FC, as the Premier League team’s main club partner. The launch has been described as the ‘ultimate fan bar’ with artwork, kits, and memorabilia in celebration of a 136-year football club history, and is being supported by a ‘first-of-its-kind’ crypto fan fund. “It’s been a privilege to …

Kaiyun Sports has become the official principal partner and official sleeve partner of Premier League side Aston Villa. The betting brand has built an exclusive app that integrates sports and entertainment. In its new collaboration, the firm will work with the football club to provide Villa fans with an ‘immersive online and offline interactive service’. “Kaiyun Sports look forward to …

1xBet has partnered with Lille Olympique Sporting Club (LOSC) to become the club’s regional partner in Africa in a three-year agreement. The bookmaker becomes the Ligue 1 team’s regional partner in the Middle East, North and South Africa, whilst receiving the rights to use the French club’s logo and the collective image of its players in its promotional campaigns. “This …

In early June 2022 the sports betting world met the Betting Innovation Centre, a collaboration combining the modelling and trading capabilities of Sporting Solutions with Stats Perform and its Opta brand’s content, product and AI operations. Now the Betting Innovation Centre has confirmed its first product set is ready for operators to start integrating. Called Opta BetBuilder Plus and built …

Highlight Games Limited has formed a licence agreement with Manchester City FC, as the firm integrates the reigning Premier League champions into its instant win products.  The partnership will feature ‘exclusive’ archive footage from both domestic and league cup games. Steven Holmes, Co-CEO of Highlight Games, said: “I’m delighted to announce this licensing agreement with one of the most prestigious …

Lincoln City Football Club has suspended Chris Maguire after he was charged with misconduct in relation to an alleged breach of the FA‘s betting rules. Anyone involved in football from level eight of the league system and above are not allowed to place bets on football matches anywhere in the world. A statement from the FA read: “It is alleged …

The Betting Innovation Centre, a joint venture from Stats Perform and Sporting Solutions, has launched its first B2B product set. Opta BetBuilder Plus has been developed for the upcoming World Cup, as well as other football competitions, seeking to ‘unlock the true potential’ of player props and same-game betting for both operators and bettors.  The product aims to ‘fill the …

Casino Secret has been named the official online gaming partner of Ligue 1 team AS Monaco in Japan for the next two seasons. The pair will also jointly launch an exclusive digital campaign, featuring a series of ‘high-impact’ content in a bid to bring more exciting content to its audience and football fans in the region. “Since our launch in …

OneFootball has confirmed the appointment of Jean Charles Gaudechon as Chief Executive of its ‘OneFootball Labs’ joint-venture. In 2022, OneFootball entered a three-way JV with Web3 games studio Animoca Brands and blockchain investment fund Liberty City Ventures to launch OneFootball Labs – a strategic venture that aims to pioneer football’s next commercial assets through blockchain and Web3 innovations. Taking lead …