Betsson Group has further enhanced its focus on Latin American sports betting, signing an agreement with Brazil’s state-based Pernambuco Football Federation (FPF).
The contract will see the Stockholm Nasdaq-listed international betting and gaming group secure the sponsorship of the Pernambuco Championship, the tournament of the state of Pernambuco, for the 2022 season.
As part of the deal Betsson will conduct a series of marketing and PR activations throughout the season, with the goal of strengthening its brand exposure in the state of Pernambuco as it looks to further consolidate its Latin American position.
“The Pernambucano is one of the biggest and most traditional state championships in Brazil, attracting millions of passionate fans,” said Andre Gelfi, managing partner of Betsson in Brazil.
“Following our good experience in the region by supporting Íbis Sport Club, we truly believe in the potential of this championship to further expose our brand and engage with fans.”
The agreement marks an expansion of Betsson’s Brazilian marketing and branding as well as a continuation of its focus on Pernambuco state, where it has been a sponsor of local team Ibis Sport Club since last year.
Additionally, the deal is Betsson’s second Latin America focused sponsorship arrangement secured this year, following on from the announcement of its partnership with Chilean Primera Division side Colo-Colo.
Betsoon, which first launched in Brazil in 2017, has signed several sponsorship agreements with prominent Latin American football institutions, including the CONMEBOL Copa America 2021, Peru’s top-flight Liga 1 and the Chilean national team, La Roja.
Evandro Carvalho, FPF President, remarked. “The finals of the Pernambucano 2021 attracted a record audience. According to TV Globo’s data, we surpassed the finals of Paulista and Carioca Championships.
“We are very happy with Betsson’s support, which allows us to invest even more in soccer in Pernambuco, and pay for all the officials of the championship such as the referees, assistant referees and VAR in the final stages. Betsson is a market leader that is betting on the credibility that the Federation has earned over the years.”