Football

Morning session 1 of Betting on Football (BOF), examines whether betting operators are maximising the full potential of partnerships within the sport. Taking the perspective of football club senior management, panellists examine how betting brands can maximise exposure, calculate ROI on sponsorship and build lasting partnership that are effective to the affinity of the fans and clubs Session Panel SBC …

Bernard Casey is a gambling industry veteran who’s senior managerial at Sky Bet, Stan James and Ladbrokes amongst others. He’s now Chief Executive at My Club Betting, and SBC recently caught up with him to discuss the innovative approach they’re taking to personalising the betting market for customers, whilst lending a helping hand to sports clubs throughout the UK. _________________________ SBC: …

Titanbet UK has confirmed that former Liverpool FC and England midfielder John Barnes will act as its Brand Ambassador for the 2015/16 football season. As Titanbet Football Brand Ambassador, Barnes will share his thoughts and opinions on the game via his newly launched weekly blog. Barnes will further act as a public figurehead for Titanbet UK campaigns speaking on the behalf of …

Basque La Liga football club Athletic Club Bilbao has announced its first betting partnership with Spanish licensed bookmaker Kirolbet for a period of three Spanish football seasons. Athletic Club Bilbao one of Spain’s oldest football clubs, did not disclose any financial terms regarding the deal. However club executives stated that multiple licensed bookmakers had pitched to become the clubs betting …

Following a year’s partnership with sports content and data provider Perform Group to develop and commercialise its digital assets,  Football Federation Australia (FFA) governing body of Australian football, has announced that it has extended its digital partnership with the content provider through to the 2018 FIFA World Cup in Russia. Detailing performance, the FFA noted that it had seen a …

The Hong Kong Jockey Club (HKJC), has partnered with the Hong Kong FA (HKFA) in order to develop football initiatives in the autonomous region. Working alongside executives of the HKFA, the state licensed operator has formed a five year plan to support all levels of football. HKJC will back the plan with a HK $120 million (£11 million) donation targeting …

It’s been a bumper Bank Holiday weekend for bookmakers on the football front, with a series of unexpected results confounding people’s bankers in their accumulator bets. According to data from AccaTracker, the mobile app developed by Team FA that keeps track of user’s bets, only three of the ten most popular matches included in multiple bets this weekend ended in …

The ominous form of the blue half of Manchester means that punters up and down the country are putting their faith in Manchester City to underpin their weekend multiple bets. Data from AccaTracker, the mobile app that helps punters keep on top of their bets, shows that last year’s top two teams, City and Chelsea, are key components to many …

bet365 has established itself as the king of high odds on over/under and Asian handicap betting as bettingexpert tipsters racked up over 490 winning tips on the Europa League last night. 23.5 per cent of tipsters using Asian Handicaps preferred bet365 last night, with 888sport a close second and Marathonbet in third. However handicap betting was only half as popular …

Within two weeks of launching in the UK football real money fantasy sports operator, Sportego,, has signed a second English Football Club: Chesterfield FC. Offering Spireites supporters a tailor-made Chesterfield FC match day gaming application, available on iPhone and Android devices throughout the 2015/16 season. The app will enable wider club-community engagement in real-time via an array of features, such as a …