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Coral enters fourth football betting partnership with Leeds United

SBC News Coral enters fourth football betting partnership with Leeds United

Coral continues its expansion within English football by announcing its fourth betting and marketing football partnership in 2015. The bookmaker will become official betting partner and stand sponsor to Yorkshire football Club Leeds United. The sponsorship agreement for season 2015/16, will see Coral as official sponsor of Leeds United’s North East Corner Stand. The bookmaker will further serve as official …

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Coral nets two year Newcastle United betting partnership

SBC News Coral nets two year Newcastle United betting partnership

Coral has today been announced as Newcastle United’s (NUFC) new Official Betting and Gaming Partner after agreeing a two-year deal with the club. The partnership will see Coral betting and gaming brands promoted throughout Newcastle United’s St James’ Park Stadium (capacity 53,000) on match days. Coral interactive brands will further be promoted on Newcastle United digital inventory (club website – …

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William Hill to launch new football campaign

SBC News William Hill to launch new football campaign

William Hill is gearing up for the kick-off of its new football campaign ‘Take Control’. The new look campaign, developed by its long-term creative agency, Bark&Bite, consist of three 30 second TV adverts and will be executed through the line – across radio, social media, online and retail display and press. The TV campaign reflects William Hill’s commitment to innovation …

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FIFA EWS partners with Perform Group for better match monitoring

SBC News FIFA EWS partners with Perform Group for better match monitoring

Sports data and content supplier Perform Group has confirmed that it has agreed to enter a monitoring and match integrity partnership with FIFA subsidiary Early Warning System (EWS). Perform are set to integrate football data supplies into the EWS monitoring system, which will include historical match data and live performance analysis. The partnership will aim to improve EWS capabilities of …

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Sportego nets West Bromwich Albion fantasy partnership

SBC News Sportego nets West Bromwich Albion fantasy partnership

Fantasy sports platform developer, Sportego (Sportego.ie) has announced that it has signed an exclusive brand partnership with Midlands Premier League football club West Bromwich Albion. The partnership follows Sportego’s UK launch and will see the fantasy developer release a tailor-made West Brom fantasy app which will be available on IOS and Android devices for the 2015/16 season. Sportego, through its FanFeud.co.uk product …

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Donaco International forms international marketing partnership with Manchester United

SBC News Donaco International forms international marketing partnership with Manchester United

Asian focused casino and leisure operator Donaco International Limited has announced an international marketing partnership with Premier League football club Manchester United. Manchester United are set to promote Donaco resorts in Thailand, South Korea, Cambodia, Vietnam and Laos to its +300 million worldwide fan base. Donaco governance stated that its company would support Manchester United international coverage, operations and social …

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Team FA – AccaTracker data: No scares as bookmakers enjoy week 2

SBC News Team FA - AccaTracker data: No scares as bookmakers enjoy week 2

One away win and two draws in the top five most popular football accumulator matches means that bookmakers have enjoyed another good weekend of results in English football. Data from AccaTracker, the leading football betting app developed by Team FA, found that only three of the ten most popular matches in people’s accumulators on the second weekend of Premier League …

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