Football

There are just nine days remaining until the inaugural Esports Insider Forum Series hosted at Fnatic’s very own Bunkr in Shoreditch, London. Esports Insider, a part of SBC Global, will welcome up to 80 professionals from the realm of esports as well as traditional sports with a panel examining just why football clubs are getting involved in the burgeoning world of esports on …

Boosting its profile and coverage within the Russian betting market, Panserve Limited European online bookmaker Marathonbet has announced that it has signed an official shirt sponsorship with FC Dynamo Moscow. Marathonbet marketing has announced that it has secured a three-year ‘shirt branding’ deal, which will see the bookmaker’s brand displayed on the back of Dynamo Moscow’s Russian Premier League matches, …

Betfair has signed up to become the Official Gaming and Betting Digital Partner of Italian champions Juventus for the coming season starting from 2017/18. As part of the partnership, Betfair will be able to use Juventus’ name and image rights in their promotional material in Italy and around the world in Europe, America and Oceania. Supporters of ‘The Old Lady’ …

Bodog has extended one of the longest running current shirt sponsorship deals in British football and will once again be adorning the shirt of Ayr United. The partnership is now entering its 7th year with Ayr United starting the season in the Ladbrokes Scottish League One, the third tier of football in Scotland, after suffering relegation last season. Ayr United …

BetConstruct has signed an agreement to provide Maltese online operator Royal Panda with a sportsbook solution for the UK market. The partnership with BetConstruct coincides with Royal Panda announcing a three-year shirt sponsorship deal with London-based Championship side Queens Park Rangers Football Club. The new partnership will allow Royal Panda to offer its users a unique sports betting experience, with up …

South London Premier League football club, Crystal Palace FC has announced its biggest sponsorship to date, welcoming Asian focused bookmaker ManBetX as its official season 2017/18 shirt sponsor. Club insiders have detailed that they believe the shirt sponsorship to be the ‘8th biggest deal by value’ currently held in the Premier League. New Asian focused bookmaker ManBetX will be displayed …

The Federação Portuguesa de Futebol (FPF) has become the first national football federation to join sports social content platform Dugout. The FPF joins Dugout’s growing portfolio of social media sports content publishers, which at present stands at 100 professional football players and 51 of the world’s biggest football clubs. The partnership will see FPF utilise Dugout to publish content covering …

Partnering up with Women in Football, Betfair has launched its ‘Fairer Game’ campaign this week, with the betting firm funding 50 female football coaches who will aim to gain their UEFA B licenses. The company has set itself the long-term goal of doubling the number of UK female football coaches with UEFA A licenses, which at present stands at 29 …

The English Football Association (FA) has confirmed that it has ended its ‘official betting partnership’ with Ladbrokes, just one year into its four-year contract (reported to be worth £4 million per year). Following an internal management review, FA governance has deemed the sponsorship to be inappropriate as the body has to act as supervisor for the sport’s integrity and its …