Football

Only another Leicester City comeback, this time away at Southampton, prevented a harsh weekend for bookmakers getting even worse as all four of Arsenal, Chelsea, Manchester City and Manchester United picked up comfortable wins. According to data from Team FA’s AccaTracker app, Southampton’s match against Leicester was the second most selected match on Saturday in multiple bets, which was fortunate …

Titanbet UK has been announced as official sponsor of Sheffield Wednesday’s West Stand for the 2015/16 Championship football season. Sheffield Wednesday and Titanbet UK marketing unveiled the stand sponsorship this weekend as English return to its full schedule following the international break. Titanbet UK announced that it would be running a number of promotions for the Owls (Sheffield Wednesday nickname) …

Betsson AB Group subsidiary Betsafe has been announced as official betting partner of English Premier League leaders Manchester City. Betsafe marketing announced that its brand would be official partner of Manchester City for the team’s core regions. Betsafe’s brand will be promoted throughout the clubs 42,000 Etihad Stadium on match days. Manchester City officials along with Betsafe marketing unveiled the …

The relationship between the Scottish Professional Football League (SPFL) and its main sponsor Ladbrokes appears to be at odds, as the governing body ordered an official probe regarding the publishing of odds that Aberdeen FC manager Derek McInnes was ready to leave the club.  Aberdeen FC officials reacted angrily to the news published by Ladbrokes PR department that it had …

Nominations are open for the second annual Betting on Football Awards. This year has seen the number of categories increase from four to nine as SBC looks to recognise the very best practice in football betting, with new awards in the areas of in-play, mobile, sponsorship, data use and fantasy. Deadline for entry into these awards is 12 November. SBC …

Betfair is leading the way for the nation’s football multiple bets this weekend, according to data from AccaTracker, the app developed by Team FA to help people keep track of their bets. The betting exchange operator’s recent aggressive pricing has seen acca punters flock to the website this weekend, dominating the top four out of five popular selections. The main …

Understanding what is happening on the ground is any given market is often said to be one of the keys to success in the gambling world and nowhere is this more evident that on the continent of Africa. Across the sub-Sahara from the Francophone west to the English-speaking countries of East Africa and down to the Portuguese-speaking eastern coastal regions, …

European sports betting operator NetBet has furthered its brand presence and coverage within the recently legalised Romanian online betting market, by announcing that it has become official betting partner to Steaua Bucuresti (Steaua Bucharest). NetBet marketing announced that the partnership represented its biggest investment in Romania, with Steaua Bucuresti representing the most followed and biggest achieving club in Romanian football. …

Greek licensed online betting operator Stoiximan has announced it has secured its biggest marketing partnership to date, by officially announcing that it has become shirt sponsor of Olympiacos FC (Athens). Stoiximan management confirmed that it had agreed a two season shirt sponsorship with Olympiacos FC, its biggest sports marketing deal to date. The bookmaker was unveiled as new shirt sponsor …

Online financial trading platform BuzzTrade (buzztrade.com) has signed a two-year deal with FC Porto to become the club’s official online trading partner, it announced today (Thursday). The agreement secures BuzzTrade a significant branding presence at the stadium on LED hoardings, media boards, and in hospitality areas. It will also benefit from premium space and visibility on the prestigious club’s website …