Football

Online financial trading platform BuzzTrade (buzztrade.com) has signed a two-year deal with FC Porto to become the club’s official online trading partner, it announced today (Thursday). The agreement secures BuzzTrade a significant branding presence at the stadium on LED hoardings, media boards, and in hospitality areas. It will also benefit from premium space and visibility on the prestigious club’s website …

Bookmakers across the board have increased their odds for Michel Platini to replace the outgoing Sepp Blatter as FIFA President. This comes after news that Swiss prosecutors are investigating Blatter for a payment made to Platini. Blatter, who’s been in charge of the world governing body of football since 1998, is due to step down in February 2016. The investigation …

The tide has shifted for the first time in Manchester this season with the Red Devils far more fancied than their blue neighbours, according to data from AccaTracker, the mobile app developed by Team FA that helps users keep on top of their multiple football bets. It appears the betting community has zero faith in Sunderland for their trip to …

Having gained its licence to re-enter the Romanian online gambling market this July. European sports betting operator NetBet has announced the appointment of Dan Petrescu as first brand ambassador for NetBet.ro. Petrescu is one of Romania’s best known football figures having played for Steaua Bucharest FC (1985-1991) and in the Premier League with Chelsea FC (1995-2001). Petrescu is currently manager …

Tipsters on the bettingexpert.com network have shown their expertise in Italian football over the weekend with an astonishing 25% yield on tips placed on Serie A football. The European tipping network, which offers predictions in 10 different languages, saw a bumper crop of football tips this weekend, with 8,263 across a vast number of competitions. While the English Premier League …

Man City have retained their position as the punters’ favoured bankers, despite their midweek problems against Juventus, but only just as a weekend of difficult to predict fixtures in the Premier League are seeing football accumulators spread across a range of games. Data from AccaTracker, the mobile app developed by Team FA that helps users keep on top of their …

Unibet has announced that it has added former England national team manager Glenn Hoddle as its new football Expert Ambassador. Hoddle one of England’s most gifted footballers, is a popular TV pundit for numerous UK and international sports broadcasters. The 53 capped former England midfielder will provide expert insight and opinion on Unibet’s digital inventory. Unibet marketing announced that it …

European fantasy sports operator BET4THEBEST has announced the appointment of former England and Tottenham Hotspurs midfielder Jermaine Jenas as its brand ambassador for season 2015/16. Jenas one of the new pundits of BBC Football will promote the skill based fantasy sports product, which has launched recently in the UK market. The Bet4theBest concept allows contestants to bet on a range …

While the weekend’s headline result was Everton’s demolition of Chelsea at Goodison Park thanks to Stephen Naismith’s hat-trick, this unexpected outcome actually disguised the fact that the bankers are starting to make a comeback. The start of the football season has seen a series of erratic results as the football clubs and punters get into the swing of a new …

Betting partnership have flooded the game football, with many questioning whether brand and PR exposure can be effectively gained from partnerships and sponsorships. A seasoned PR panel tells the BOF audience that betting partnership are still a valuable exercise for operator brand communications, marketing and branding… Session Panel SBC Notes Aideen Shortt  opens the session by telling the audience that …