As title sponsor of the English Football League (EFL), Sky Bet has launched its proprietary ‘EFL Rewards’ app driving engagement between football fans and the clubs they follow. Made available through the Apple App Store and Google Play, Sky Bet’s EFL Rewards gives loyal fans the opportunity to win a range of prizes including EFL matchday tickets and signed merchandise. …
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The use of certain bookmaker efficiencies is the key to conquering betting’s ‘social wagering conundrum’ according to Elliot Robinson, co-founder of London-based social betting start-up Wager. Having launched its newest product on 9 August, the mobile-based betting app has continued its development by introducing new features. This has in turn reportedly led to an organic usership growth from an initial …
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London AIM-listed mobile gaming group Nektan Plc has begun executive search procedures after confirming the departure of Lucy Buckley as CEO. Issuing a corporate statement, Nektan said that company founder and Executive Director Gary Shaw will act as company Chief Executive on an interim basis. Buckley will ‘remain available to the board’ to help the company with its leadership transition, …
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Stuart Godfree, Managing Director & Co-founder of mobile development and innovation studio mkodo, tells industry tech stakeholders to pay no attention to the hysteria generated by Apple’s stricter enforcement of non-native apps… ______________________ On 3 June 2019, Apple updated its App Store review guidelines, imposing restrictions on real-money apps. It followed stricter enforcement of guidelines clamping down on non-native applications …
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Oddschecker, a sport’s betting affiliate and media portal, has revealed that mobile traffic has steadily increased over the last three years in regards to Premier League pageviews. The site, which also provides information about bets as well as an odds comparison service, accounted that 32.5% of all total pageviews during the 2016/17 Premier League campaign were as a result of …
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Private bookmaker Fitzdares has announced an ‘industry-first’ after launching a ‘built-in live chat function’ to support its mobile betting app. The premium bookmaker details ‘a game-changing service’ for its members, delivering a centralised hub to check prices, place bets or even ask for an opinion/advice from the Fitzdares trading team all from within the app. The launch of the live chat …
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The Racing Post has announced that it will integrate bet365 wagering markets across its free iOS mobile app and mobile website. The integration will allow readers to place bets on horseracing and greyhounds with bet365 without leaving the Racing Post app. bet365 becomes the latest bookmaker to integrate into Racing Post mobile inventory, joining William Hill, Ladbrokes, Coral and Paddy Power. Racing Post details the …
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New industry incumbent BetWarrior has teamed up with Danish digital product studio Shape (Shape.dk) to launch its fully native, mobile-first gaming platform, meeting Apple’s strict new guidelines for indexing on its App Store. BetWarrior details that its mobile platform has been launched for LATAM markets, as the business seeks regional operator partnerships. Working with development studio Shape, BetWarrior details that …
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New industry incumbent Carousel Group has confirmed it will support its European sportsbook properties of SportsBetting.com and RaceBook.com, with Wiraya mobile customer activation tools. Issuing a market update, Carousel informs that it will utilise Wiraya mobile engagement capacities, to enhance its customer activation strategy across its verticals. Wiraya solutions allow for optimised personalised messages to be sent to SportsBetting.com and …
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New betting software development studio Mercurius seeks to empower the next generation of Betfair traders with sophisticated artificial intelligence tools. This week, Mercurius announced the launch of its ‘Tradr’ application on the ‘Betfair App Directory’, which will offer exchange customers access to automated trading strategies at the press of one click. Based in Milan, Mercurius is founded by the enterprise team of Fabrizio …
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