Sports ‘all-in-one’ disruptor Sportdec seeks €3 million funding round

Bruce Bale

Irish start-up Sportdec is seeking to close a €3 million round in venture funding this Q1 2017 as the company seeks to bridge sports content, social gaming and betting through its mobile app expansion.

Led by former Sky Betting & Gaming Head of Social Games Bruce Bale (CEO), Sportdec has pitched itself as the ‘ultimate fan-centric app’ delivering all forms sports engagement in one place.

Speaking to the Irish Times, Bale detailed that the Sportdec app has garnered +50,000 downloads since its launch with the start-up targeting a further 300,000 in 2017 as the company seeks to expand its market presence beyond the UK and Ireland.

In June 2016 Sportdec announced that it had entered a partnership with industry betting platform provider FSB Technology which would see it integrate a full-service sports betting product.

Bale further details that unlike other industry operators, the Sportdec app will have multiple revenue streams beyond betting, as its integrates a selection of social games and content distribution.

Seeking to close Sportdec’s €3 million funding this quarter, Bale commented on his firm’s upcoming plans “We feel that now is the right time to look for new partnerships and to consider additional funding. “

“There’s a great opportunity now for us to accelerate our growth having hit various key points in Q3 and Q4 of last year. We’re now open to taking on external funding, possibly up to €3 million.” This would be for a stake “in the region of 20 per cent of the business”