SBC News Voice of the Sports Betting Industry
AppBet has launched a free online service which allows UK punters to combine odds comparison with the placement of football and horse racing bets across all their betting accounts.
The new app, which has been launched on the iOS and Android platforms for Paddy Power, Ladbrokes, Boylesports and Betway, gives users the chance to integrate all of their betting accounts in one place, view their balances, place bet deposits and withdraw winnings, all without switching between apps.
The brainchild of three betting industry veterans, AppBet takes only a few minutes to set up. Users input their bookmaker account details one time only, and it’s then possible to access their bookmaker account, compare odds, place bets and check balances, all from within the app.
Martin Hodges, Managing Director of AppBet, said: “We saw that in the growing mobile betting market, there was no easy and convenient way of managing your bookmaker accounts, knowing where your cash is or looking at what odds are best for the accounts with funds in. There are some good odds comparison apps out there, but we felt it was possible to do better.
“With AppBet, instead of finding the best odds and then opening up the bookmaker’s app, you can search the odds and place your bet in one simple process. This saves time and can potentially lead to better odds in a fast-moving market.”
“The key words here are simplicity and convenience. While the full integration of betting is our main selling point, AppBet is also really intuitive to navigate and use, offering real-world advantages to users in the fast-paced betting market.”
