Mobile

Paddy Power Betfair (PPB) Australian subsidiary Sportsbet (Sportsbet.com.au) has launched a host of tailored ‘free-to-play (FTP)’ sports games developed by SportCaller studios, designed to broaden the bookmaker’s audiences and improve retention. Sportsbet expands its existing partnership with SportCaller games development, which saw the bookmaker launch its NBA mobile game as its first FTP game property. PPB’s Australian sportsbook has recommissioned …

It’s no secret that Africa, as a continent, encompasses a number of the world’s fastest-growing economies. With that in mind, it’s little wonder that companies from across the globe have identified it as a region to focus on. The sports betting industry is no different, and at last week’s ICE Totally Gaming conference, a panel entitled “Localising your African expansion …

UK casino operator Genting Casinos has announced a partnership with slots education app SlotGuru. The deal, in place until March, will see Genting actively promote SlotGuru throughout all of its 39 casinos, as a method of educating players and enhancing its Responsible Gambling initiatives. SlotGuru is a multi-functional mobile application that takes the guesswork out of playing slots. It provides players with …

Specialists for mobile customer activation, Wiraya, today announced its latest agreement with Fantasino to increase player activation. Fantasino is a Costa Rican based online casino operator, which in partnership with EveryMatrix looks to provide players with a more personal experience when playing online casino games. Using Wiraya’s technology, Fantasino will be aiming to significantly increase conversion rates and build customer loyalty, …

BetterBetting, a software systems enabler for sports betting on the blockchain, today launched its ICO public sale for BETR, a digital currency aiming to pave the way for a decentralised peer-to-peer sports betting system. The token sale is an integral part of the company’s advanced distributed peer-to-peer and peer-to-sportsbook wagering platform. As BetterBetting continues to gain ground, a number of …

FTSE betting group Ladbrokes Coral has announced the launch of its ‘Football Bet Filter’, which has been released as a companion betting utility for its popular Coral Connect App. The new betting filter function has been created by Ladbrokes Coral development teams, and will allow football punters to build their own tailored accumulators based on personal filters and market preferences. Football …

Sportsbet.io, a bitcoin-led sportsbook operated by the Coingaming Group, has rebranded and introduced an innovative new product to the sports betting market. The new site is built in conjunction with the best UI/UX experts in the field and incorporates valued customer feedback, as the firm looks to offer a consistent, premium mobile-led service with a particular focus on its motto …

Industry affiliate Better Collective has confirmed the launch of its latest sports betting product BetBehind, an enhanced ‘auto-betting tool’ which allows users to instantly back the best tipsters from its extensive player/tipster community on bettingexpert.com. Detailing the release of BetBehind, Better Collective development states that it has brought ‘outside industry utility’ to sports betting user engagement, with the company focusing on …

European online gambling group ALEA has informed that it has acquired UK mobile casino brand LadyLucks.co.uk from IGT Group (undisclosed fee). Confirming its acquisition, Barcelona-based ALEA detailed that it will maintain the LadyLucks.co.uk brand, but has undertaken a migration of platform and revamped the asset’s website. LadyLucks.co.uk is a legacy mobile casino brand, first brought to market in 2004 by …

Updating the market, Stockholm-listed Kindred Group Plc has detailed that it will fund the development of a public ‘Gambling Therapy app‘, informing Scandinavian consumers of problem gambling symptoms and support measures. The online gambling group details that the free app forms part of its ongoing commitment towards creating ‘safe and secure’ environment for all betting customers. The Gambling Therapy app …