Mobile

Gambling on the mobile platform

Mobilt appoints Michael Rasmussen as start-up CMO

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New industry technology incumbent Mobilt (Mobilt.io) is set to bolster its Senior Management Team with the appointment of Michael Rasmussen as Chief Marketing Officer (CMO). Rasmussen joins with immediate effect from his former role as Head of Global Marketing & PR at Marathonbet. A seasoned industry executive with experience in all core functions of industry marketing (affiliates, acquisition and CRM), Rasmussen …

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Interwetten ups mobile engagement with Wiraya activation solutions

German-language online bookmaker, Interwetten has confirmed that it will utilise Wiraya personalisation and automated technologies to drive customer engagement through its mobile verticals. Updating the market, Interwetten marketing has installed Wiraya’s ‘Mobile Activation Solution’, which has been launched through the bookmaker’s key markets of Germany, Austria and Switzerland. Interwetten details that Wiraya’s automated mobile player communications were used during World …

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Smarkets upgrades iOS & Android mobile apps

Just in time for the start of World Cup Russia 2018, online betting exchange Smarkets has upgraded and relaunched its proprietary mobile apps for iOS and Android systems. Posting an update on its corporate blog, Smarkets’ development team details its new mobile app enhancements, led by customer feedback. New Smarkets mobile app enhancements include: Quick login through Touch-ID or Face-ID …

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InCrowd develops tailored Russia 2018 predictor game for Sky Sports

Sports games developer and audience engagement specialist InCrowd has announced that it has developed a ‘World Cup Russia 2018’ predictor game in partnership with Sky Sports UK. Teaming up with the sports broadcaster, InCrowd has launched its ‘Road to Moscow’ game available through Sky Sports mobile and desktop devices (http://www.skysports.com/roadtomoscow) The “Road to Moscow” predictor will allow fans make predictions …

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Belgium protection demands see Unibet integrate itsme verification

Kindred Group’s European online betting subsidiary Unibet will become the first bookmaker to utilise Belgium customer verification app ‘itsme’, as the brand aligns its Belgian operations with new consumer protection demands. The itsme app is a Belgian government technology initiative, which seeks to strengthen the nation’s digital transactional framework, whilst adding further ID protections for Belgian online consumers. The app is …

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More Please! Sportsbet Australia recommissions SportCaller FTP games

Paddy Power Betfair (PPB) Australian subsidiary Sportsbet (Sportsbet.com.au) has launched a host of tailored ‘free-to-play (FTP)’ sports games developed by SportCaller studios, designed to broaden the bookmaker’s audiences and improve retention. Sportsbet expands its existing partnership with SportCaller games development, which saw the bookmaker launch its NBA mobile game as its first FTP game property. PPB’s Australian sportsbook has recommissioned …

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Nigel Quadros – Supabet – “Africa is the new frontier of business”

It’s no secret that Africa, as a continent, encompasses a number of the world’s fastest-growing economies. With that in mind, it’s little wonder that companies from across the globe have identified it as a region to focus on. The sports betting industry is no different, and at last week’s ICE Totally Gaming conference, a panel entitled “Localising your African expansion …

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Genting enhances Responsible Gambling credentials with SlotGuru partnership

UK casino operator Genting Casinos has announced a partnership with slots education app SlotGuru. The deal, in place until March, will see Genting actively promote SlotGuru throughout all of its 39 casinos, as a method of educating players and enhancing its Responsible Gambling initiatives. SlotGuru is a multi-functional mobile application that takes the guesswork out of playing slots. It provides players with …

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Wiraya agrees new partnership with Fantasino

Specialists for mobile customer activation, Wiraya, today announced its latest agreement with Fantasino to increase player activation. Fantasino is a Costa Rican based online casino operator, which in partnership with EveryMatrix looks to provide players with a more personal experience when playing online casino games. Using Wiraya’s technology, Fantasino will be aiming to significantly increase conversion rates and build customer loyalty, …

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BetterBetting unveils ICO public sale for BETR

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BetterBetting, a software systems enabler for sports betting on the blockchain, today launched its ICO public sale for BETR, a digital currency aiming to pave the way for a decentralised peer-to-peer sports betting system. The token sale is an integral part of the company’s advanced distributed peer-to-peer and peer-to-sportsbook wagering platform. As BetterBetting continues to gain ground, a number of …

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