Dan Finch, Simplestream
Dan Finch, Simplestream

At The Races improves its mobile betting app with Simplestream

Horse racing channel At The Races has worked with Simplestream to release a tablet extension and offline viewing capability for its mobile betting app.

Dan Finch, Simplestream
Dan Finch, Simplestream

Built with Simplestream’s Media Manager, the app is designed to facilitate an extended reach for the company, and meet consumer expectation for services to be accessed from any device.

Its API-driven multiple-betting system enables users to compare odds and bet directly within the app from bookmakers such as bet365, Ladbrokes, Coral and William Hill.

Meanwhile, the offline viewing feature allows customers to access the app content regardless of location, and without any network connection.

The live channel feed on mobile or tablets is supplemented with race card information, together with racing replays which are made available within a few minutes of each race. It also includes a searchable archive of over 18,000 races from 51 racecourses in the UK and Ireland, as well as news programmes from daily editions and magazine shows.

Dan Finch, Simplestream Commercial Director, commented: “We’re delighted to be extending our partnership with At The Races. Connected devices are fast becoming an integral part of the consumer TV experience.

“To retain a competitive market edge and preserve customer engagement, content owners need to tailor their content to consumers consistently across connected devices. At The Races is the latest example of such an optimised and customised offering that can be easily integrated into existing systems.”

Matthew Taylor, Director of New Media and Innovation for At The Races, said: “The iPad edition means that the At The Races app can now be enjoyed by even more horse racing fans.

“The new optimised edition for iPad’s means that we can provide a greater level of detail for tablet users, whilst the offline viewing functionality is a great touch provided by Simplestream; it will no doubt prove highly popular with racing fans who want to study the form on the move.”

At The Races broadcasts content to a TV audience of over two million and nearly three million online users each month in the UK and Ireland.

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