Mobile

Mobile engagement and development studio 2mee, wants industry operators to push further their video and marketing assets. This week, the York-based start-up announced the launch of its new ‘Face Messaging – video push notification tool’, with the company actively targeting sportsbook operators. 2mee’s ‘Face Messaging’ allows betting brands to quickly create and edit, real-time video content be it for marketing …

Just in time for the kick off of the much anticipated NFL season, William Hill and FanDuel are looking to enrich the sports betting experience in New Jersey, offering mobile betting to its punters. The two firms commenced offering mobile sports betting New Jersey on Saturday night, becoming part of the State’s growing mobile sports betting market and taking the number …

Through the pair’s recently announced US sports betting venture, GVC Holdings PLC and MGM Resorts International have expanded New Jersey’s mobile sports betting opportunities, with the launch of playMGM. The playMGM NJ Sports betting app provides markets on a full range of US and selected international sports with customers able to sign-up, deposit and withdraw money directly from their mobile …

Online betting exchange Smarkets, has confirmed to SBC that it has released the beta version of its upcoming ‘True-Price’ sportsbook app – ‘SBK’. At present, SBK is the working title for its pending sportsbook, which is an app-only platform and uses the Smarkets exchange pricing with a simpler layout where selections can only be backed. Furthermore, users will also be …

New industry technology incumbent Mobilt (Mobilt.io) is set to bolster its Senior Management Team with the appointment of Michael Rasmussen as Chief Marketing Officer (CMO). Rasmussen joins with immediate effect from his former role as Head of Global Marketing & PR at Marathonbet. A seasoned industry executive with experience in all core functions of industry marketing (affiliates, acquisition and CRM), Rasmussen …

German-language online bookmaker, Interwetten has confirmed that it will utilise Wiraya personalisation and automated technologies to drive customer engagement through its mobile verticals. Updating the market, Interwetten marketing has installed Wiraya’s ‘Mobile Activation Solution’, which has been launched through the bookmaker’s key markets of Germany, Austria and Switzerland. Interwetten details that Wiraya’s automated mobile player communications were used during World …

Just in time for the start of World Cup Russia 2018, online betting exchange Smarkets has upgraded and relaunched its proprietary mobile apps for iOS and Android systems. Posting an update on its corporate blog, Smarkets’ development team details its new mobile app enhancements, led by customer feedback. New Smarkets mobile app enhancements include: Quick login through Touch-ID or Face-ID …

Sports games developer and audience engagement specialist InCrowd has announced that it has developed a ‘World Cup Russia 2018’ predictor game in partnership with Sky Sports UK. Teaming up with the sports broadcaster, InCrowd has launched its ‘Road to Moscow’ game available through Sky Sports mobile and desktop devices (http://www.skysports.com/roadtomoscow) The “Road to Moscow” predictor will allow fans make predictions …

Kindred Group’s European online betting subsidiary Unibet will become the first bookmaker to utilise Belgium customer verification app ‘itsme’, as the brand aligns its Belgian operations with new consumer protection demands. The itsme app is a Belgian government technology initiative, which seeks to strengthen the nation’s digital transactional framework, whilst adding further ID protections for Belgian online consumers. The app is …