SBC News Voice of the Sports Betting Industry
Upgrading its mobile casino platform, Betsson Group AB has declared that its flagship brand Betsson.com now boasts over 800 games titles making it the ‘largest mobile casino in the world’.
Releasing its latest mobile casino client, Betsson upgrades its product with a new interface reflecting Betsson.com’s recent rebrand under the tagline ‘Anytime’s Playtime’.
Betsson development teams have placed user-experience and customer journey as the core focus of its product upgrade, with the mobile casino offering players an optimised product layout combined with personalisation tools.
“We’re very excited to be able to offer such a diverse range of games on Betsson.com’s mobile casino,” said Fredrik Axelsson, Managing Director for Betsson.com.
“Betsson Group is well known for leading the field in terms of technology, and this further innovation brings Betsson.com to the absolute forefront of the industry”.
The operator revealed that its mobile casino was its first product to be built on the firm’s in-house developed font-end platform ‘OBG – One Betsson Group’.
The OBG platform will support the operator’s technology platform ‘Techsson’ connecting all front-end Betsson Group brands (21 in total).
