Marketing

Betway has strengthened its marketing and branding in the German sports betting space, striking a deal with Bundesliga club VfB Stuttgart. As part of the three-year agreement, Betway will gain branding on the LED screens and cam carpets at the VfB Stuttgart stadium, the 60,000-seat Mercedes-Benz Arena. Additionally, the Malta-based bookmaker will also secure activation rights as part of the …

The Advertising Standards Association (ASA) has urged adult-content advertisers to make better use of audience and media targeting tools to minimise children’s exposure to age-restricted adverts.  The plea – directed to alcohol, gambling, and high fat, salt or sugar (HFSS) advertisers – follows ASA’s latest ‘monitoring sweep’ of online advertising platforms measuring the coverage of age-restricted adverts to UK audiences. …

Stats Perform has announced the acquisition of 13 Strides, a visual sports content studio, in a move towards the sports tech company’s strategic focus on fan engagement. The firm, which has partnered with various media companies, sports leagues, teams and brands to empower a range of clients with the ability to create visual content and graphics, addresses the challenge of …

Codere has strengthened its sports marketing activities in the Latin American market following an agreement with prominent Argentinian football team Club Atlético River Plate. The four-year deal will see the sports betting operator become the official betting partner of the Primera División team, whilst also gaining visibility via shirt sleeve branding for the initial stages of the deal. Expansion of …

Serie A club AC Milan has selected iGaming brand Premier Bet as the Italian team’s official betting partner in Africa. Touted as a ‘new and exciting partnership’ by both parties, the collaboration will allow the Italian giants to expand its presence in the African continent, which already has a vast Rossoneri fanbase. The agreement will present supporters with the opportunity …

Betway Group has signed a three-year agreement to become the ‘official betting partner’ of Bundesliga football club Eintracht Frankfurt FC. The partnership will see the Betway brand promoted at the 51,500 capacity Deutsche Bank Park stadium on both the LED screens and cam carpets during Bundesliga matchdays. Super Group-owned Betway continues to expand its sponsorship profile within Germany’s new re-regulated …

France’s licensed operators have been warned by the L’Autorité Nationale des Jeux (ANJ) of ‘crossing the line on betting advertising volumes’ during this summer’s UEFA Euro 2020 championship. The rebuke follows a review carried out by ANJ of operator advertising campaigns during the football tournament, in which France’s regulatory agency had previously warned incumbents of upholding their marketing duties back …

Sports betting operator Unibet has expanded its existing official sponsorship of the upcoming Qatar Goodwood Festival. Unibet will sponsor a further three races at next week’s premier meeting, taking the betting brand’s number of sponsored races at the festival to a total of 12. As part of the partnership, the operator has added three Group 2’s; the Unibet Lennox Stakes, …