SBC News Voice of the Sports Betting Industry
French football legend Robert Pires has been appointed Brand Ambassador at Asian online casino and sports betting operator CMD368.
In his role as a Brand Ambassador, Pires will work closely with CMD368 to promote the company’s brand in Asia and carry out digital marketing ahead of next year’s highly anticipated UEFA European Championship.
He will also participate in a promotional trip to Asia to connect with fans as part of the firm’s marketing campaigns.
Pires said: “I am proud to represent CMD368 as the brand ambassador and I look
forward to working with the brand closely to produce entertaining content and rewarding experience for the users.”
The former midfielder was part of Arsenal’s iconic unbeaten “Invincibles” team during the 2003-2004 Premier League season, and has also one two FA Cups and an additional English league title.
He also had a distinguished international career, representing France for eight years and winning the 1998 FIFA World Cup and the 2000 UEFA European Championship.
A CMD368 spokesperson commented: “The CMD368 brand represents innovation, integrity and excellence.
“These very same qualities are epitomized by Robert Pires, whose qualities, depth of skills as well as versatility as a professional footballer have made him a much loved and respected figure today.
“We are indeed very proud and privileged to have him as our Brand Ambassador.”
CMD368 is an international bookmaker and online casino, primarily specialsing in live sports betting but also providing Casino, Poker, eSports and Slots products among others.
