Spotlight Sports Group reflects global identity with brand refresh
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Spotlight Sports Group reflects global identity with brand refresh

Spotlight Sports Group has undertaken a ‘brand refresh’ which aims to reflect the company’s global value proposition.

From today, the group has launched a ‘new look website and campaign’ in addition to streamlining its core betting offering for global partners.

In addition to the increased focus on betting content, media partnerships and trading solutions, Spotlight Sports Group has also released a new campaign – ‘Going above and beyond the odds’ – which will direct customers back to the revamped website.

Discussing the new campaign was Gethin Evans, Chief Marketing Officer of Spotlight Sports Group, who commented: ‘’We thought late 2020 was a perfect time to review our global value proposition,  considering how we deliver distinctive sports betting experiences through our own brands and via the world’s biggest betting operators and media owners. 

“The new campaign and website help our existing and new clients really understand what makes us unique globally.’’

The refreshed offering comes at a time when Spotlight Sports Group has been growing its global publishing network, which has been complemented by the growth of its US platform, Pickswise

It is hoped that the revamped content portfolio will better reflect the group’s global operations. 

Evans emphasised the legacy of Racing Post, explaining that the group is ramping up preparations for its next phase of growth.

‘’We’re pioneers of adding value across sports betting and the Racing Post is doing that more than ever,” he added. “The development of our global sports publishing network, and launch of our new product, Superfeed, offering impartial, expert pre and in-play insight on any sport in 70 languages, means the team are tremendously excited about the next phase of our growth, particularly in the US.”

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