Scientific Games has expanded the capacity of its sports betting aggregation platform OpenArena (formerly OpenMarket) by providing its partners with access to OtherLevels’ customer engagement solution.
Launched in 2020, OpenArena is a ‘one-stop marketplace’ providing access to products from Scientific Games and its portfolio of partners, including those focused on sports betting intelligence, as well as data feeds and trading tools across live sports, esports and virtual sports.
OtherLevels’ real-time messaging and player engagement software has, therefore, become the latest service to be added to OpenArena’s marketplace and will be registered as a ‘preferred solution’ by Scientific Games.
Brendan O’Kane, CEO and Founder of OtherLevels, marked the partnership with Scientific Games as a key initiative leading the firm’s 2021 objectives.
“We are thrilled to formally partner with Scientific Games, a world leader with OpenSports and the OpenBet™ sportsbook platform,” said O’Kane.
“Giving Scientific Games’ OpenBet operators the opportunity to extend their owned media reach 24/7, delivers a terrific customer experience and the trifecta of increased revenue, engagement and retention. It is a win/win/win for the operator, Scientific Games and OtherLevels.”
Scientific Games will continue to expand the development of OpenArena’s services during 2021 by adding further optimisation and customisation provisions for its partners.
Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games, said: “I am very pleased that OtherLevels has officially joined the OpenArena platform. As we expand OpenArena, OtherLevels In-Play provides an industry-first live messaging capability for OpenBet operators at enterprise scale.
“Offering operators the ability to autonomously create and deliver personalised customer engagement combining their OpenBet markets, live events, and customer behaviour, across multiple sports and leagues, takes customer engagement to another level.
“It lets our operators maximise their customer reach and bring customers back into session, without the addition of large marketing teams and aligns with the scale and sophistication that we already deliver.”