Marketing

Parimatch Tech has expanded its sports sponsorship portfolio by signing a partnership with Chelsea FC covering the next three-seasons. Under the terms of the agreement, Parimatch will leverage digital, social and logistical assets to create mutual branding opportunities for both itself and the 2020/21 UEFA Champions League holders.. In addition to utilising the West London club’s ‘bold and ambitious brand’, …

Holland Casino will serve as the ‘responsible gambling partner’ of Dutch football’s Eredivisie and Keuken Kampioen leagues, undertaking its biggest social responsibility commitment to date. The partnership was agreed with the Eredivisie and its principal broadcaster ESPN Netherlands and will focus on promoting Holland Casino’s responsible and controlled gambling messages to Dutch football audiences. The Eredivisie will begin its 2021/2022 …

Casumo has enhanced its sponsorship arrangement with EFL Championship club Reading FC, continuing to benefit from branding and marketing initiatives. The extension of the initial two-year principal partnership will see the Malta-based online casino operator – which acquired a UK sportsbook licence last year – continue to serve as an official key partner of the Berkshire-based club.  Additionally, Casumo branding …

Hollywoodbets has announced the  ‘exciting step’ of an extension of its agreement with Brentford FC, as the partners both make their debut Premier League appearances later this month. As a result of the expansion, South Africa-based Hollywoodbets will become the front-of-shirt sponsor of the West London team, having served as the club’s back-of-shirt sponsor since November 2020. “After last season’s …

French online poker and sportsbook operator Winamax has returned to serve as principal shirt sponsor of FC Girondins de Bordeaux.  Winamax, which is France’s biggest online poker room, had previously branded the Les Girondins front of shirt for the period spanning 2015 to-2019. The new partnership will see Winamax replace French leisure and hospitality group Bistro Régent as principal sponsor …

VBET has signed an arrangement with the Ukrainian Association of Football (UAF), securing the title sponsorship of the Ukrainian Football Cup. The three-season agreement will see both partners collaborate on the development of the knock-out tournament as well as Ukrainian football in general, and builds on VBET’s previous deals with the UAF. Anton Svitlychny, Head of VBET Ukraine Partnership Development, …

Fonbet has strengthened its sponsorship portfolio after scoring a new, long-term partnership with FC Rubin Kazan. Under the terms of the new agreement, Fonbet’s logo will be featured on the front of the Kazan team jerseys while company branding will also be displayed throughout the team’s home games. “We’re pleased to welcome the two-time Russian champion to our sponsorship family,” …

The Italian Football Federation (FIGC) has argued that the country’s betting sponsorship and advertising ban should be temporarily lifted in order to allow the sports sector to recoup lost earnings. First implemented on 1 January 2019, the Italian advertising ban has seen the full range of commercial marketing including product placements, distribution of branded items and influencer marketing are banned …